2022

NYX Awards - 2022 Gold Winner Winner

Montefiore Objetivo Tu Salud

Entrant Company

eContent Digital

Category

Social Media - Social Content / Post

Client's Name

Montefiore Einstein

Country / Region

United States

Experience Level

Agency

After having successfully launched the Spanish television series on Telemundo NBC “Objetivo: Tu Salud”, Montefiore Einstein desired to create a digital space authentically tailored toward the Hispanic audience.

The objective was to provide a reliable stream of health and wellness content as well news about research, technology, and other medical advancements that were also actionable and entertaining.

The ultimate goal was to further strengthen their position as a champion for the well-being of the Hispanic community.

With this in mind eContent Social went to the drawing board and developed a strategic social media solution that would fit Montefiore - Einstein's needs.

We started from the ground up, developing a research-based, strategic editorial calendar. This included institutional health news and events, health awareness months, weeks, and days; as well as daily relevant lifestyle content such as recipes, tips, exercise, and motivational quotes. We used a casual tone that the audience could relate to and felt comfortable with.

In addition to creating the content and consistent, up-to-date posting and community management, we constantly monitored every aspect of our audience’s reactions and optimized this content by using data-backed reasoning.

With over 20,000 highly targeted and engaged followers, our social media profiles have now garnered over:

3,500+ pieces of content

7, 300,000+ impressions

350,000+ engagements

2,500+ incoming messages

4.9 out of 5 rating

And we continue to grow.

All of this with a very subtle integration of Montefiore - Einstein's brand that is further cementing the commitment to the wellbeing of the Hispanic community.

Credits

SVP, Chief Marketing Officer/Montefiore Einstein
Loreen Babcock
Principal, Executive Producer/eContent Digital
Felix M. Mendez
Managing Partner/eContent Digital
Yamila Constantino
EVP, Head of Digital/eContent Digital
Daniel Sokol
Director of Hispanic Content/eContent Digital
Fernando Duran
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NYX Awards 2022 Winner - St. John's Prep
gold
winner
St. John's Prep

Entrant Company

Finalsite

Category

Website - School / Universities

Country / Region

United States

2022
 
NYX Awards 2022 Winner - Freedom to Explore
gold
winner
VOYAH / Electric Way

Entrant Company

ANTI Hamar

Category

Marketing / Advertising Campaigns - Branding Strategy Campaign

Country / Region

Norway

2022
 
NYX Awards 2022 Winner - A Mexican-American Home for 100 Co-workers
gold
winner

Entrant Company

Drawn

Category

Strategic Campaign - Interactive Brand Experience

Country / Region

United States

2022
 
NYX Awards 2022 Winner - Freedom to Explore
gold
winner
VOYAH / Electric Way

Entrant Company

ANTI Hamar

Category

Branded Content - Branding

Country / Region

Norway