Weill Cornell Medicine Southampton Campaign

Weill Cornell Medicine opened a satellite office in Southampton, New York to serve cityites with second homes in the Hamptons and local residents alike. BrandTuitive was charged with creating eye-catching digital billboards for the main thoroughfare into and out of the Hamptons to announce the three specialties being offered at the new location: Primary Care, Reproductive Medicine and Family Medicine. The custom-designed icons for each billboard ad in the campaign represent the specialty being promoted in the ad in the shape of a location pin to instantly signify their local presence. Minimal copy and bold use of the client brand colors allow drivers to clearly get the message whether sitting in traffic or buzzing by.