2022

NYX Awards - 2022 Silver Winner Winner

Weill Cornell Medicine Southampton Campaign

Entrant Company

BrandTuitive

Category

Advertising - Billboard

Client's Name

Weill Cornell Medicine

Country / Region

United States

Experience Level

Agency

Weill Cornell Medicine opened a satellite office in Southampton, New York to serve cityites with second homes in the Hamptons and local residents alike. BrandTuitive was charged with creating eye-catching digital billboards for the main thoroughfare into and out of the Hamptons to announce the three specialties being offered at the new location: Primary Care, Reproductive Medicine and Family Medicine. The custom-designed icons for each billboard ad in the campaign represent the specialty being promoted in the ad in the shape of a location pin to instantly signify their local presence. Minimal copy and bold use of the client brand colors allow drivers to clearly get the message whether sitting in traffic or buzzing by.

Credits

Senior Designer / BrandTuitive
Hannah Platte
Chief Strategy Officer / BrandTuitive
Todd Brenard
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