2022

NYX Awards - 2022 Silver Winner Winner: Clarifying Complex Ideas, LLC

Measuring the Impact of Digital Communications

Entrant Company

Clarifying Complex Ideas, LLC

Category

Content Marketing Strategy (NEW) / Special Topic Issue (NEW)

Client's Name

Country / Region

United States

Experience Level

Agency

Alisa Bonsignore, the founder of Clarifying Complex Ideas, LLC, has spent the last few years increasingly focused on sustainable digital communications. As a content strategist with more than 25 years’ experience with a multinational clientele, Alisa was becoming increasingly concerned by the amount of digital work that her clients were generating for the sake of creation-based metrics. We need apps! Videos! Huge banner images! Daily email campaigns!
We have been raised in the era where paper was seen as dirty and wasteful, while digital was perceived as clean and harmless.
Eh, maybe not so harmless.
If every bit and byte of the digital work that we create is nothing more than energy, our work has a measurable carbon footprint — and not a small one. Alisa’s content strategy work for clients has increasingly incorporated sustainability metrics alongside other best practices for content design that focus on usability and accessibility. It has resulted in significant reductions in carbon emissions for those organizations, and good stories to tell in their ESG reports.

2022
Design
NYX Awards 2022 Winner - End of Year 2021 Holiday Card, Morris Animal Foundation
silver
winner

Entrant Company

Morris Animal Foundation

Category

Design / Holiday Card

Country / Region

United States

2022
Content Marketing Strategy
NYX Awards 2022 Winner - Sleep Problems: Common Sleep Issues & Disorders, Inseev Interactive, part of 3Q Digital
silver
winner

Entrant Company

Inseev Interactive, part of 3Q Digital

Category

Content Marketing Strategy / Editorial

Country / Region

United States

2022
Publications
NYX Awards 2022 Winner - AMT Membership Brochure , AMT
silver
winner

Entrant Company

AMT

Category

Publications / Brochure

Country / Region

United States

2022
Social Media
NYX Awards 2022 Winner - Race To Zero, Intuit QuickBooks
silver
winner
Intuit QuickBooks

Entrant Company

Intuit QuickBooks

Category

Social Media / Social Campaign

Country / Region

United Kingdom