2022

NYX Awards - 2022 Silver Winner Winner: Clarifying Complex Ideas, LLC

Measuring the Impact of Digital Communications

Entrant Company

Clarifying Complex Ideas, LLC

Category

Content Marketing Strategy (NEW) / Special Topic Issue (NEW)

Client's Name

Country / Region

United States

Experience Level

Agency

Alisa Bonsignore, the founder of Clarifying Complex Ideas, LLC, has spent the last few years increasingly focused on sustainable digital communications. As a content strategist with more than 25 years’ experience with a multinational clientele, Alisa was becoming increasingly concerned by the amount of digital work that her clients were generating for the sake of creation-based metrics. We need apps! Videos! Huge banner images! Daily email campaigns!
We have been raised in the era where paper was seen as dirty and wasteful, while digital was perceived as clean and harmless.
Eh, maybe not so harmless.
If every bit and byte of the digital work that we create is nothing more than energy, our work has a measurable carbon footprint — and not a small one. Alisa’s content strategy work for clients has increasingly incorporated sustainability metrics alongside other best practices for content design that focus on usability and accessibility. It has resulted in significant reductions in carbon emissions for those organizations, and good stories to tell in their ESG reports.

2022
Design
NYX Awards 2022 Winner - Avanti Slingshot Print MIS, New North
silver
winner

Entrant Company

New North

Category

Design / Illustration / Infographic

Country / Region

United States

2022
Content Marketing Strategy
NYX Awards 2022 Winner - Measuring the Impact of Digital Communications, Clarifying Complex Ideas, LLC
silver
winner

Entrant Company

Clarifying Complex Ideas, LLC

Category

Content Marketing Strategy / Measurement Program (NEW)

Country / Region

United States

2022
Website
NYX Awards 2022 Winner - Sustainability at Resolute, Resolute Forest Products
silver
winner

Entrant Company

Resolute Forest Products

Category

Website / Green / Eco-Friendly

Country / Region

Canada

2022
Integrated Marketing
NYX Awards 2022 Winner - Workshop Smarter, Gravity Global
silver
winner

Entrant Company

Gravity Global

Category

Integrated Marketing / Business to Business

Country / Region

United Kingdom