ITRI @ CES 2022 for Hybrid Event Marketing

To maximize ITRI's reach at the trade show CES 2022, ITRI developed a hybrid event marketing program using the Online-Merge-Offline (OMO) approach. Our main strategies include:

1. Building a virtual booth to optimize website marketing

ITRI set up an online booth with a 360° virtual tour of its exhibits. Each technology has an introduction, a video, and its 3D model to demonstrate features. Visitors were free to "walk around", explore innovations, and book one-on-one meetings. They could also keep current with ITRI’s agenda via the news updates.

2. Curating press kits to attract media outlets

ITRI sent out 400+ press kits which consisted of news releases, fact sheets, product images and videos to help boost visibility. These allowed TechRadar to include our iPetWeaR in their editor pick as one of “The 5 quirkiest products we can’t wait to see at CES 2022.” Our press release was also selected by CISION PR Newswire as a best-practice example in their "6 Tips for Better Media Pick-up of Trade Show Releases".

3. Utilizing hybrid marketing channels to reach wider audience

Before the show, we sent out 40,000+ eblasts to engage with key prospects and partners. A video teaser was produced and 26 call-to-action posts were distributed across social media platforms, reaching 270,000 impressions and attracting 23,000+ online and offline visitors. Booth visitors enjoyed an in-depth tech exploration through brochures, live demonstration, video conferencing with researchers in Taiwan, and in-person interaction with staff and exhibits. Even when they left the show site, they could scan the QR code on the brochure to access our virtual booth.

With a mix of marketing channels, ITRI made a success at CES 2022, generating impressive media exposures and leads for business collaboration. Its tech highlights were featured in 956 media outlets, including TechRadar, Digital Trends, Mashable, Tech Times, and Markets Insider, which reached 4 billion impressions. The virtual booth received 22,000+ traffic, with 65.2% coming from top executives and R&D engineers. There were 629 business requests received, a 384% increase compared to last year.