Rasmussen Periodontics Branding

Dr. Rick Rasmussen is a highly successful and recognized dentist with an impressive background as one of the few board certified periodontists in the Tampa Bay area. Dr. Rasmussen wanted to distinguish himself from his family, all of whom are leaders in the dental industry, with a new website and brand. He needed a clean, sophisticated look that conveyed his expertise and care for patients. Combining different font weights along with a simple, fresh color palette gave the brand a clean and balanced look.
Using colors and gradients that provided a fresh look, we were able to keep the design simple and clean, while minimizing the clutter of information. Keeping the colors bright and modern was essential to presenting Dr. Rasmussen as a trained professional. The iconography complimented the website design and showed some more complicated procedures that would otherwise be shown by messy graphic images. We created a strong brand narrative that would present Dr. Rasmussen not only as a leading professional, but as a caring individual that patients would feel comfortable with. Now he has a solid brand identity, a beautiful website, and a Google Business Profile account that is fundamental to the growth of his business.