2023

NYX Awards - 2023 Gold Winner Winner: SCAinteractive

Wheel of Destiny

Entrant Company

SCAinteractive

Category

Integrated Marketing / Integrated Mobile Experience

Client's Name

Phillips 66

Country / Region

United States

Experience Level

Agency

The objective of the Wheel of Destiny program was to raise awareness for the Phillips 66, 76, and Conoco apps to encourage downloads and recurring usage across the 3 brands. To address these objectives, SCAi designed an in-app engagement architecture that required deep integration between SCAi, app developer P97, and gift card provider SVS. Carmichael Lynch supported the program with asset development and communication strategy.
The Wheel of Destiny program, motivated users to download the relevant branded app, create and account, and link a payment method to their account. Once complete, they could purchase fuel using the app. With each qualifying purchase, the user would be provided a spin of the Wheel of Destiny to see if they won a prize. The true effectiveness of the program, however, was realized through how prizes were fulfilled to winners. Through the deep integrations between platforms, we were able to reward winners with actual cash value directly to a 'stored value' account within their app - instantly! This meant that every winner's app held actual cash value for use on their next purchase. The idea being that as users won 'stored value' within the app, they would be motivated to use the app again to take advantage of their winnings. In doing so, we are reinforcing both the mental connection between filling up with fuel and using the branded app, as well as reinforcing familiarity and the ease of using the app to make fuel purchases.

2023
Student Submission
NYX Awards 2023 Winner - Stick Through It, Miami Ad School
gold
winner

Entrant Company

Miami Ad School

Category

Student Submission / Student AD

Country / Region

United States

2023
Social Media Videos
NYX Awards 2023 Winner - American Family Insurance - Derek Jeter The Captain, Elite Media
gold
winner

Entrant Company

Elite Media

Category

Social Media Videos / Sports

Country / Region

United States

2023
Photography
NYX Awards 2023 Winner - Capturing the Spirit and Vibrancy of Oaxaca by the Sea, Voler Strategic Advisors
gold
winner

Entrant Company

Voler Strategic Advisors

Category

Photography / Events

Country / Region

United States

2023
Strategic Campaign
NYX Awards 2023 Winner - Charting a New Course by Defining Values, Harbor
gold
winner

Entrant Company

Harbor

Category

Strategic Campaign / Internal Comm Campaign

Country / Region

United States