2023

NYX Awards - 2023 Silver Winner Winner: Clarifying Complex Ideas, LLC

Measuring & Mitigating Carbon Emissions from Digital Content

Entrant Company

Clarifying Complex Ideas, LLC

Category

Content Marketing Strategy / CSR

Client's Name

Country / Region

United States

Experience Level

Agency

The accelerating wave of digital content is increasing the energy demands on an already overextended planet. Every byte is energy, and energy has a carbon impact. The world has almost doubled its energy consumption since 1980, with digital content channels playing a significant role.
I have developed formulas to calculate the carbon impact of digital initiatives. These formulas can be applied to everything from websites and apps to podcasts and videos. In a pilot program, 20 conference session attendees provided anonymized data noting the impact of one small change in their corporate communications: reduced weight on a web page; fewer email blasts; reducing podcast frequency; using video only when truly relevant to the user.
The results were staggering: More than 300 tons of greenhouse gas emissions avoided just from the pilot projects.
Sustainable content — content that is created sustainably to have the smallest possible emissions impact — is a powerful CSR story. Communications can take the lead on this initiative, not simply in telling the sustainability story, but as a central part of the organization's reduction of Scope 3 emissions.

2023
Design
NYX Awards 2023 Winner - Simply Spray with BioShell, TEAM LEWIS
silver
winner

Entrant Company

TEAM LEWIS

Category

Design / AD (Campaign)

Country / Region

United States

2023
Covid-19 Related
NYX Awards 2023 Winner - My Kid's Dream: Enabling Parents Help Their Kids To Dream, PAGEONE
silver
winner

Entrant Company

PAGEONE

Category

Covid-19 Related / Community Collaboration

Country / Region

Philippines

2023
Commercial & Marketing
NYX Awards 2023 Winner - Walk Your Horses, Firesite Films
silver
winner
Bridge Marketing

Entrant Company

Firesite Films

Category

Commercial & Marketing / Food & Beverage

Country / Region

United States

2023
Strategic Campaign
NYX Awards 2023 Winner - Washington Area Fuel Fund Ice House Event, Washington Gas
silver
winner

Entrant Company

Washington Gas

Category

Strategic Campaign / Event Campaign

Country / Region

United States