2023

NYX Awards - 2023 Silver Winner Winner: Clarifying Complex Ideas, LLC

Measuring & Mitigating Carbon Emissions from Digital Content

Entrant Company

Clarifying Complex Ideas, LLC

Category

Content Marketing Strategy / CSR

Client's Name

Country / Region

United States

Experience Level

Agency

The accelerating wave of digital content is increasing the energy demands on an already overextended planet. Every byte is energy, and energy has a carbon impact. The world has almost doubled its energy consumption since 1980, with digital content channels playing a significant role.
I have developed formulas to calculate the carbon impact of digital initiatives. These formulas can be applied to everything from websites and apps to podcasts and videos. In a pilot program, 20 conference session attendees provided anonymized data noting the impact of one small change in their corporate communications: reduced weight on a web page; fewer email blasts; reducing podcast frequency; using video only when truly relevant to the user.
The results were staggering: More than 300 tons of greenhouse gas emissions avoided just from the pilot projects.
Sustainable content — content that is created sustainably to have the smallest possible emissions impact — is a powerful CSR story. Communications can take the lead on this initiative, not simply in telling the sustainability story, but as a central part of the organization's reduction of Scope 3 emissions.

2023
Broadcast / Television
NYX Awards 2023 Winner - American Family Insurance - The Captain, Elite Media
silver
winner
American Family Insurance

Entrant Company

Elite Media

Category

Broadcast / Television / Insurance

Country / Region

United States

2023
Design
NYX Awards 2023 Winner - Chrome & Carbon, Bojun Tan
silver
winner
Chrome & Carbon

Entrant Company

Bojun Tan

Category

Design / Logo

Country / Region

United States

2023
Video / Web Based Productions
NYX Awards 2023 Winner - Nebraska Craft Breer Taste Test , Brand Ave. Studios/Amplified Digital Agency
silver
winner
Nebraska Craft Brewers Guild

Entrant Company

Brand Ave. Studios/Amplified Digital Agency

Category

Video / Web Based Productions / Business-to-Consumer

Country / Region

United States

2023
Video / Web Based Productions
NYX Awards 2023 Winner - 2022 ADI Video Campaign, Yamamoto Agency
silver
winner
Analog Devices, Inc.

Entrant Company

Yamamoto Agency

Category

Video / Web Based Productions / Corporate Image

Country / Region

United States