The Strand at Loch Lomond Marina

The Strand at Loch Lomond is a harbor-side community of luxury single-family homes and townhomes on the San Francisco Bay. A combination of 15-second and :30-second commercials were produced to help developer Trumark Homes with new home sales during final build-out of the neighborhood. The campaign is designed to emotionally connect with the viewer and attract new buyers with the unique selling proposition and lifestyle that this exclusive community offers. We set the tone of this campaign by using poetic copy, sweeping aerials, and luminous footage; inviting the viewer to feel and experience life as a resident at The Strand. Along with location being a main character in the story it was also important that the talent was cast to reflect the community and greater Bay Area population. Talent and wardrobe were selected carefully to help viewers identify with aspirational, successful homeowners who desire an upscale, low-maintenance lifestyle near the water.