2023

NYX Awards - 2023 Gold Winner Winner

Pet Hydration Awareness Post

Entrant Company

Morris Animal Foundation

Category

Social Media - Social Content / Post

Client's Name

Country / Region

United States

Experience Level

Agency

Morris Animal Foundation is a global leader in supporting studies to find solutions to serious health threats to animals. Since our founding, we’ve invested more than $149 million in 2,945+ studies that have improved the health and quality of life for dogs, cats, horses and wildlife around the world. Temperatures in the Northern Hemisphere generally reach their peak in July, which is why Pet Hydration Month was developed as a way to raise awareness of and help combat dehydration. Our goal was to give people the tools to keep their pets safe during hot summer months and share little-known tips they could easily incorporate into their lives. This information was gathered from veterinary experts and supported by resources on the Foundation's website. The post appeared as a carousel post on Instagram and a slideshow on Facebook and Twitter.

Credits

Senior Director of Science & Communications / Morris Animal Foundation
Kelly Diehl, DVM
Social Media Manager / Morris Animal Foundation
Darlene Bouchard
Graphic Designer / Morris Animal Foundation.
Molly Wade
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