2023

NYX Awards - 2023 Gold Winner Winner

NYCEAL Visual Identity and Web Design

Entrant Company

North Street Creative

Category

Covid-19 Related / Design & Print

Client's Name

Mt. Sinai Health System

Country / Region

United States

Experience Level

Agency

Mt. Sinai Health System engaged North Street to develop a new brand identity and resource-driven website to support its city-wide vaccine education campaign, dubbed The New York Community Engagement Alliance Against COVID-19 Disparities (NYCEAL). The resulting identity and website encompass themes of collaboration and community engagement while conveying a level of scientific credibility and professionalism. A combination of human-forward photography, utilitarian typography, and an optimistic color palette make the brand both approachable and authoritative.

NYCEAL's education campaign is anchored by a resource-driven website providing information on how to engage communities and address vaccine hesitancy and disparities. The website was structured to present layers of scientific data, storytelling, personal testimonies, and other key insights.

2023
Website
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Entrant Company

Gravity Global

Category

Website / Home Page / Landing Page

Country / Region

United Kingdom

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Website
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National Beer Wholesalers Association

Entrant Company

NJI

Category

Website / Food & Beverage

Country / Region

United States

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Entrant Company

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Category

Integrated Marketing / Company Branding

Country / Region

United States

2023
Public Relations
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Entrant Company

Miller Ink

Category

Public Relations / Publicity Campaign

Country / Region

United States