2023

NYX Awards - 2023 Gold Winner Winner

NYCEAL Visual Identity and Web Design

Entrant Company

North Street Creative

Category

Covid-19 Related / Design & Print

Client's Name

Mt. Sinai Health System

Country / Region

United States

Experience Level

Agency

Mt. Sinai Health System engaged North Street to develop a new brand identity and resource-driven website to support its city-wide vaccine education campaign, dubbed The New York Community Engagement Alliance Against COVID-19 Disparities (NYCEAL). The resulting identity and website encompass themes of collaboration and community engagement while conveying a level of scientific credibility and professionalism. A combination of human-forward photography, utilitarian typography, and an optimistic color palette make the brand both approachable and authoritative.

NYCEAL's education campaign is anchored by a resource-driven website providing information on how to engage communities and address vaccine hesitancy and disparities. The website was structured to present layers of scientific data, storytelling, personal testimonies, and other key insights.

2023
Advertising
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Entrant Company

veJov Design, LLC

Category

Advertising / Poster (Single)

Country / Region

United States

2023
Strategic Campaign
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Entrant Company

Groove Jones

Category

Strategic Campaign / Interactive Brand Experience

Country / Region

United States

2023
COVID-19 Related
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AstraZeneca

Entrant Company

Edelman

Category

COVID-19 Related / Public Interest / Awareness

Country / Region

United States

2023
Video / Web Based Productions
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Entrant Company

Inspired eLearning

Category

Video / Web Based Productions / Training / Knowledge-Based

Country / Region

United States