2023

NYX Awards - 2023 Gold Winner Winner: SCAinteractive

#ThisIsBig Contest

Entrant Company

SCAinteractive

Category

Marketing Effectiveness / Interactive Brand Experience

Client's Name

Rogers Sports & Media

Country / Region

United States

Experience Level

Agency

SCAinteractive was tasked with designing, developing and administering an engagement programs for Rogers Sports and Media around the NHL Stanley Cup Playoffs. The program challenged SCAi to develop a concept that would drive viewership during Sportsnet broadcasted games as well as engage viewers on their “Second Screen” during these games.
The solution took a proven Watch and Win program and integrated a unique Fantasy Sports element to create a completely unique Fantasy Sports experience. At a random time during every Sportsnet broadcasted game a keyword would be displayed on screen. Contestants would then visit the Sportsnet website or app and enter this code to access a scratch card that would reveal if they won an instant prize. Contestants would then be presented with a random player card for a player that was playing in one of the Sportsnet broadcasted games that night. As players scored points in games, contestants earned chances to win prizes, motivating viewers to watch the games and cheer for their player.

2023
Social Media
NYX Awards 2023 Winner - Shaping Change Together, Gravity Global
gold
winner
AkzoNobel Packaging Coating (ANPC)

Entrant Company

Gravity Global

Category

Social Media / Social Campaign

Country / Region

United Kingdom

2023
Student Submission
NYX Awards 2023 Winner - Stick Through It, Miami Ad School
gold
winner

Entrant Company

Miami Ad School

Category

Student Submission / Student AD

Country / Region

United States

2023
Design
NYX Awards 2023 Winner - Bougie Funk, Cynda Media Lab
gold
winner
Bougie Funk

Entrant Company

Cynda Media Lab

Category

Design / Promotional / Branding

Country / Region

United States

2023
Integrated Marketing
NYX Awards 2023 Winner - Navigating to the Future of Law, Harbor
gold
winner

Entrant Company

Harbor

Category

Integrated Marketing / Company Branding

Country / Region

United States