2023

Entrant Company
SCAinteractive
Category
Marketing Effectiveness / Interactive Brand Experience
Client's Name
Rogers Sports & Media
Country / Region
United States
Experience Level
Agency
SCAinteractive was tasked with designing, developing and administering an engagement programs for Rogers Sports and Media around the NHL Stanley Cup Playoffs. The program challenged SCAi to develop a concept that would drive viewership during Sportsnet broadcasted games as well as engage viewers on their “Second Screen” during these games.
The solution took a proven Watch and Win program and integrated a unique Fantasy Sports element to create a completely unique Fantasy Sports experience. At a random time during every Sportsnet broadcasted game a keyword would be displayed on screen. Contestants would then visit the Sportsnet website or app and enter this code to access a scratch card that would reveal if they won an instant prize. Contestants would then be presented with a random player card for a player that was playing in one of the Sportsnet broadcasted games that night. As players scored points in games, contestants earned chances to win prizes, motivating viewers to watch the games and cheer for their player.
Entrant Company
Gravity Global
Category
Strategic Campaign / Event Campaign
Country / Region
United Kingdom
Entrant Company
North Street Creative
Category
Website / Health
Country / Region
United States
Entrant Company
Dreamlux Media
Category
Broadcast / Television / Art Direction
Country / Region
United States
Entrant Company
Infernozilla
Category
Content Marketing Strategy / Communication Plan
Country / Region
United States