2023

NYX Awards - 2023 Grand Winner Winner: SFC Group

SenesTech Elevate Bait System Journal Ad

Entrant Company

SFC Group

Category

Advertising / AD (Single)

Client's Name

SenesTech

Country / Region

United States

Experience Level

Agency

Roof rats have historically been hard to target because they live and breed out of reach. The Elevate Bait System with ContraPest is birth control for rats that reproduce up high. How do we make that apparent at a glance? Well, we demonstrate that if rat love is in the air, you need to elevate your bait. We created original 3D art that turned out to be a real showstopper. Nestling our rat lovers inside the actual bait station connects the rats with the product while injecting it with serious personality, making for an unforgettable journal ad that stops you in your tracks.

Credits

Executive Creative Director and Art Director
Brian Zandman
Copywriter
Jennifer Fry Devault
2023
Integrated Marketing
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grand
winner
AkzoNobel Packaging Coating (ANPC)

Entrant Company

Gravity Global

Category

Integrated Marketing / Business to Business

Country / Region

United Kingdom

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Virtual Events
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Entrant Company

WePlay Studios

Category

Virtual Events / Virtual Events / Other__

Country / Region

United States

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Video / Web Based Productions
NYX Awards 2023 Winner - Self-Preserving Skin Campaign , Mummu Ltd
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Entrant Company

Mummu Ltd

Category

Video / Web Based Productions / Art Direction

Country / Region

United Kingdom

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Website
NYX Awards 2023 Winner - A pandemic-worn industry needed some California Dreamin', Appnovation Technologies
grand
winner

Entrant Company

Appnovation Technologies

Category

Website / Tourism

Country / Region

Canada