2023

NYX Awards - 2023 Grand Winner Winner: SFC Group

SenesTech Elevate Bait System Journal Ad

Entrant Company

SFC Group

Category

Advertising / AD (Single)

Client's Name

SenesTech

Country / Region

United States

Experience Level

Agency

Roof rats have historically been hard to target because they live and breed out of reach. The Elevate Bait System with ContraPest is birth control for rats that reproduce up high. How do we make that apparent at a glance? Well, we demonstrate that if rat love is in the air, you need to elevate your bait. We created original 3D art that turned out to be a real showstopper. Nestling our rat lovers inside the actual bait station connects the rats with the product while injecting it with serious personality, making for an unforgettable journal ad that stops you in your tracks.

Credits

Executive Creative Director and Art Director
Brian Zandman
Copywriter
Jennifer Fry Devault
2023
Content Marketing Strategy
NYX Awards 2023 Winner - Report: Circular Economy In The Construction Sector, Ulled Asociados
grand
winner

Entrant Company

Ulled Asociados

Category

Content Marketing Strategy / Publication

Country / Region

Spain

2023
Advertising
NYX Awards 2023 Winner - The World is a Beautiful Place, Gravity Global
grand
winner

Entrant Company

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Category

Advertising / Business / Trade Publication

Country / Region

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Website
NYX Awards 2023 Winner - A pandemic-worn industry needed some California Dreamin', Appnovation Technologies
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winner

Entrant Company

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Category

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Country / Region

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Branded Content
NYX Awards 2023 Winner - A Creative State of Mind, McGill Productions
grand
winner

Entrant Company

McGill Productions

Category

Branded Content / Business-to-Consumer

Country / Region

United Kingdom