2023

NYX Awards - 2023 Grand Winner Winner: SFC Group

SenesTech Elevate Bait System Journal Ad

Entrant Company

SFC Group

Category

Advertising / AD (Single)

Client's Name

SenesTech

Country / Region

United States

Experience Level

Agency

Roof rats have historically been hard to target because they live and breed out of reach. The Elevate Bait System with ContraPest is birth control for rats that reproduce up high. How do we make that apparent at a glance? Well, we demonstrate that if rat love is in the air, you need to elevate your bait. We created original 3D art that turned out to be a real showstopper. Nestling our rat lovers inside the actual bait station connects the rats with the product while injecting it with serious personality, making for an unforgettable journal ad that stops you in your tracks.

Credits

Executive Creative Director and Art Director
Brian Zandman
Copywriter
Jennifer Fry Devault
2023
Public Relations
NYX Awards 2023 Winner - A successful pitch to FOX Business, KCD PR
grand
winner

Entrant Company

KCD PR

Category

Public Relations / Televison Placement

Country / Region

United States

2023
Video / Web Based Productions
NYX Awards 2023 Winner - PlanetOfBets – What is a game?, VZ Agency
grand
winner
Planet of Bets Entertainment B.V.

Entrant Company

VZ Agency

Category

Video / Web Based Productions / Motion Graphics

Country / Region

Russia

2023
Covid-19 Related
NYX Awards 2023 Winner - Up The Antibodies, Edelman
grand
winner
AstraZeneca

Entrant Company

Edelman

Category

Covid-19 Related / PR Campaign

Country / Region

United States

2023
Strategic Campaign
NYX Awards 2023 Winner - State Farm Park in iHeartland on Roblox, The Marketing Arm, Optimum Media Direction
grand
winner

Entrant Company

The Marketing Arm, Optimum Media Direction

Category

Strategic Campaign / Brand Strategy Campaign

Country / Region

United States