2023

NYX Awards - 2023 Grand Winner Winner: SFC Group

SenesTech Elevate Bait System Journal Ad

Entrant Company

SFC Group

Category

Advertising / AD (Single)

Client's Name

SenesTech

Country / Region

United States

Experience Level

Agency

Roof rats have historically been hard to target because they live and breed out of reach. The Elevate Bait System with ContraPest is birth control for rats that reproduce up high. How do we make that apparent at a glance? Well, we demonstrate that if rat love is in the air, you need to elevate your bait. We created original 3D art that turned out to be a real showstopper. Nestling our rat lovers inside the actual bait station connects the rats with the product while injecting it with serious personality, making for an unforgettable journal ad that stops you in your tracks.

Credits

Executive Creative Director and Art Director
Brian Zandman
Copywriter
Jennifer Fry Devault
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Strategic Campaign
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grand
winner

Entrant Company

Gravity Global

Category

Strategic Campaign / Social Media Campaign

Country / Region

United Kingdom

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NYX Awards 2023 Winner - 2023 Vilcek Foundation Prizes, The Vilcek Foundation
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winner

Entrant Company

The Vilcek Foundation

Category

/ Documentary

Country / Region

United States

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Video / Web Based Productions
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winner
Ventus Therapeutics

Entrant Company

Microverse Studios

Category

Video / Web Based Productions / Medical

Country / Region

United States

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Advertising
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winner

Entrant Company

Gravity Global

Category

Advertising / Advertising Campaign

Country / Region

United Kingdom