2023

NYX Awards - 2023 Grand Winner Winner

SenesTech Elevate Bait System Journal Ad

Entrant Company

SFC Group

Category

Advertising - AD (Single)

Client's Name

SenesTech

Country / Region

United States

Experience Level

Agency

Roof rats have historically been hard to target because they live and breed out of reach. The Elevate Bait System with ContraPest is birth control for rats that reproduce up high. How do we make that apparent at a glance? Well, we demonstrate that if rat love is in the air, you need to elevate your bait. We created original 3D art that turned out to be a real showstopper. Nestling our rat lovers inside the actual bait station connects the rats with the product while injecting it with serious personality, making for an unforgettable journal ad that stops you in your tracks.

Credits

Executive Creative Director and Art Director
Brian Zandman
Copywriter
Jennifer Fry Devault
2023
Video / Web Based Productions
NYX Awards 2023 Winner - ADNOC-CCUS
grand
winner
ADNOC

Entrant Company

Action Media Production

Category

Video / Web Based Productions - Environmental

Country / Region

United Arab Emirates

2023
Strategic Campaign
NYX Awards 2023 Winner - Corporate Relocation Campaign - Summerlin
grand
winner

Entrant Company

The Howard Hughes Corporation

Category

Strategic Campaign - Strategic Communications / Other__

Country / Region

United States

2023
Social Media
NYX Awards 2023 Winner - GAIN AART Tour
grand
winner
GAIN by Galderma

Entrant Company

The T!LT Group

Category

Social Media - Social Campaign

Country / Region

United States

2023
Commercial & Marketing
NYX Awards 2023 Winner - Mythforce - Launch Trailer
grand
winner

Entrant Company

Player One Trailers

Category

Commercial & Marketing - Games / Games Related

Country / Region

United States