2023

NYX Awards - 2023 Grand Winner Winner: SFC Group

SenesTech Elevate Bait System Journal Ad

Entrant Company

SFC Group

Category

Advertising / AD (Single)

Client's Name

SenesTech

Country / Region

United States

Experience Level

Agency

Roof rats have historically been hard to target because they live and breed out of reach. The Elevate Bait System with ContraPest is birth control for rats that reproduce up high. How do we make that apparent at a glance? Well, we demonstrate that if rat love is in the air, you need to elevate your bait. We created original 3D art that turned out to be a real showstopper. Nestling our rat lovers inside the actual bait station connects the rats with the product while injecting it with serious personality, making for an unforgettable journal ad that stops you in your tracks.

Credits

Executive Creative Director and Art Director
Brian Zandman
Copywriter
Jennifer Fry Devault
2023
Broadcast / Television
NYX Awards 2023 Winner - Holmes Family Effect, NEEZO Studios
grand
winner
Make It Right Productions

Entrant Company

NEEZO Studios

Category

Broadcast / Television / 3D Animation

Country / Region

Canada

2023
Strategic Campaign
NYX Awards 2023 Winner - Opening of Tin Building by Jean-Georges , The Howard Hughes Corporation
grand
winner

Entrant Company

The Howard Hughes Corporation

Category

Strategic Campaign / PR Campaign

Country / Region

United States

2023
Content Marketing Strategy
NYX Awards 2023 Winner - Taylor Stitch X Hawke Media, Hawke Media
grand
winner

Entrant Company

Hawke Media

Category

Content Marketing Strategy / Paid Advertising Content (NEW)

Country / Region

United States

2023
Design
NYX Awards 2023 Winner - Born2Bond, Gravity Global
grand
winner
Bostik

Entrant Company

Gravity Global

Category

Design / Design & Print / Other__

Country / Region

United Kingdom