2023

NYX Awards - 2023 Grand Winner Winner: SFC Group

SenesTech Elevate Bait System Journal Ad

Entrant Company

SFC Group

Category

Advertising / AD (Single)

Client's Name

SenesTech

Country / Region

United States

Experience Level

Agency

Roof rats have historically been hard to target because they live and breed out of reach. The Elevate Bait System with ContraPest is birth control for rats that reproduce up high. How do we make that apparent at a glance? Well, we demonstrate that if rat love is in the air, you need to elevate your bait. We created original 3D art that turned out to be a real showstopper. Nestling our rat lovers inside the actual bait station connects the rats with the product while injecting it with serious personality, making for an unforgettable journal ad that stops you in your tracks.

Credits

Executive Creative Director and Art Director
Brian Zandman
Copywriter
Jennifer Fry Devault
2023
Integrated Marketing
NYX Awards 2023 Winner - Profit Hunter: A Force with Nature: Tech Shark, Gravity Global
grand
winner

Entrant Company

Gravity Global

Category

Integrated Marketing / Business to Business

Country / Region

United Kingdom

2023
Design
NYX Awards 2023 Winner - Dove Men+Care Plant Powered, CRX Design
grand
winner

Entrant Company

CRX Design

Category

Design / Packaging (Series)

Country / Region

Brazil

2023
Strategic Campaign
NYX Awards 2023 Winner - Energia: Fly the Future, Gravity Global
grand
winner

Entrant Company

Gravity Global

Category

Strategic Campaign / Product Launch

Country / Region

United Kingdom

2023
Social Media
NYX Awards 2023 Winner - Black Mesa Social Media, Infernozilla
grand
winner
Crowbar Collective

Entrant Company

Infernozilla

Category

Social Media / Twitter Engagement

Country / Region

United States