2023

NYX Awards - 2023 Grand Winner Winner: SFC Group

SenesTech Elevate Bait System Journal Ad

Entrant Company

SFC Group

Category

Advertising / AD (Single)

Client's Name

SenesTech

Country / Region

United States

Experience Level

Agency

Gallery

About The Entry

Roof rats have historically been hard to target because they live and breed out of reach. The Elevate Bait System with ContraPest is birth control for rats that reproduce up high. How do we make that apparent at a glance? Well, we demonstrate that if rat love is in the air, you need to elevate your bait. We created original 3D art that turned out to be a real showstopper. Nestling our rat lovers inside the actual bait station connects the rats with the product while injecting it with serious personality, making for an unforgettable journal ad that stops you in your tracks.

Credits

Executive Creative Director and Art Director
Brian Zandman
Copywriter
Jennifer Fry Devault
2023
Strategic Campaign
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winner

Entrant Company

Gravity Global

Category

Strategic Campaign / Communication Program

Country / Region

United Kingdom

2023
Strategic Campaign
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Entrant Company

Infinity Marketing Team

Category

Strategic Campaign / Interactive Brand Experience

Country / Region

United States

2023
Video / Web Based Productions
NYX Awards 2023 Winner - ACAAI Time for an Allergist Pool Video, SFC Group
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winner
American College of Allergy, Asthma, and Immunology

Entrant Company

SFC Group

Category

Video / Web Based Productions / Health & Wellness

Country / Region

United States

2023
Commercial & Marketing
NYX Awards 2023 Winner - Pacific Drive - Announcement Trailer, Player One Trailers
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winner

Entrant Company

Player One Trailers

Category

Commercial & Marketing / Games / Games Related

Country / Region

United States