2023

NYX Awards - 2023 Grand Winner Winner: SFC Group

SenesTech Elevate Bait System Journal Ad

Entrant Company

SFC Group

Category

Advertising / AD (Single)

Client's Name

SenesTech

Country / Region

United States

Experience Level

Agency

Gallery

About The Entry

Roof rats have historically been hard to target because they live and breed out of reach. The Elevate Bait System with ContraPest is birth control for rats that reproduce up high. How do we make that apparent at a glance? Well, we demonstrate that if rat love is in the air, you need to elevate your bait. We created original 3D art that turned out to be a real showstopper. Nestling our rat lovers inside the actual bait station connects the rats with the product while injecting it with serious personality, making for an unforgettable journal ad that stops you in your tracks.

Credits

Executive Creative Director and Art Director
Brian Zandman
Copywriter
Jennifer Fry Devault
2023
Commercial & Marketing
NYX Awards 2023 Winner - The Lamplighters League - Release Date Trailer, Player One Trailers
grand
winner

Entrant Company

Player One Trailers

Category

Commercial & Marketing / Directing

Country / Region

United States

2023
Strategic Campaign
NYX Awards 2023 Winner - State Farm Gamerhood Challenge, Infinity Marketing Team
grand
winner

Entrant Company

Infinity Marketing Team

Category

Strategic Campaign / Interactive Brand Experience

Country / Region

United States

2023
People & Team
NYX Awards 2023 Winner - WePlay Studios , WePlay Studios
grand
winner
One True King, HoYoverse, SPORTFIVE

Entrant Company

WePlay Studios

Category

People & Team / AR/VR Professionals

Country / Region

United States

2023
Design
NYX Awards 2023 Winner - Art & Magic, Sharon and Guy
grand
winner
Debra Parr / Art and Art History / Columbia College Chicago

Entrant Company

Sharon and Guy

Category

Design / Poster (Single)

Country / Region

United States