2023

NYX Awards - 2023 Grand Winner Winner: SFC Group

SenesTech Elevate Bait System Journal Ad

Entrant Company

SFC Group

Category

Advertising / AD (Single)

Client's Name

SenesTech

Country / Region

United States

Experience Level

Agency

Roof rats have historically been hard to target because they live and breed out of reach. The Elevate Bait System with ContraPest is birth control for rats that reproduce up high. How do we make that apparent at a glance? Well, we demonstrate that if rat love is in the air, you need to elevate your bait. We created original 3D art that turned out to be a real showstopper. Nestling our rat lovers inside the actual bait station connects the rats with the product while injecting it with serious personality, making for an unforgettable journal ad that stops you in your tracks.

Credits

Executive Creative Director and Art Director
Brian Zandman
Copywriter
Jennifer Fry Devault
2023
Social Media
NYX Awards 2023 Winner - Driving Leads and Acquisition for Leading Pet Brand, Spark Social
grand
winner

Entrant Company

Spark Social

Category

Social Media / Social Influencer Marketing

Country / Region

Canada

2023
Website
NYX Awards 2023 Winner - Quarles Website, Firmseek
grand
winner
Quarles

Entrant Company

Firmseek

Category

Website / Law & Legal Services

Country / Region

United States

2023
People & Team
NYX Awards 2023 Winner - WePlay Studios , WePlay Studios
grand
winner
One True King, HoYoverse, SPORTFIVE

Entrant Company

WePlay Studios

Category

People & Team / Graphic Designers

Country / Region

United States

2023
Commercial & Marketing
NYX Awards 2023 Winner - Pacific Drive - Story Trailer, Player One Trailers
grand
winner

Entrant Company

Player One Trailers

Category

Commercial & Marketing / Sound / Sound Design

Country / Region

United States