2023

NYX Awards - 2023 Grand Winner Winner: SFC Group

SenesTech Elevate Bait System Journal Ad

Entrant Company

SFC Group

Category

Advertising / AD (Single)

Client's Name

SenesTech

Country / Region

United States

Experience Level

Agency

Roof rats have historically been hard to target because they live and breed out of reach. The Elevate Bait System with ContraPest is birth control for rats that reproduce up high. How do we make that apparent at a glance? Well, we demonstrate that if rat love is in the air, you need to elevate your bait. We created original 3D art that turned out to be a real showstopper. Nestling our rat lovers inside the actual bait station connects the rats with the product while injecting it with serious personality, making for an unforgettable journal ad that stops you in your tracks.

Credits

Executive Creative Director and Art Director
Brian Zandman
Copywriter
Jennifer Fry Devault
2023
Social Media
NYX Awards 2023 Winner - GAIN AART Tour, The T!LT Group
grand
winner
GAIN by Galderma

Entrant Company

The T!LT Group

Category

Social Media / Social Campaign

Country / Region

United States

2023
Live Events
NYX Awards 2023 Winner - 2022 Summer Concert Series, The Rooftop at Pier 17
grand
winner

Entrant Company

The Rooftop at Pier 17

Category

Live Events / Music Event

Country / Region

United States

2023
Integrated Marketing
NYX Awards 2023 Winner - Profit Hunter: A Force with Nature: Tech Shark, Gravity Global
grand
winner

Entrant Company

Gravity Global

Category

Integrated Marketing / Social Media

Country / Region

United Kingdom

2023
Commercial & Marketing
NYX Awards 2023 Winner - Mythforce - Launch Trailer, Player One Trailers
grand
winner

Entrant Company

Player One Trailers

Category

Commercial & Marketing / Cinematography / Videography

Country / Region

United States