2023

NYX Awards - 2023 Grand Winner Winner: SFC Group

SenesTech Elevate Bait System Journal Ad

Entrant Company

SFC Group

Category

Advertising / AD (Single)

Client's Name

SenesTech

Country / Region

United States

Experience Level

Agency

Roof rats have historically been hard to target because they live and breed out of reach. The Elevate Bait System with ContraPest is birth control for rats that reproduce up high. How do we make that apparent at a glance? Well, we demonstrate that if rat love is in the air, you need to elevate your bait. We created original 3D art that turned out to be a real showstopper. Nestling our rat lovers inside the actual bait station connects the rats with the product while injecting it with serious personality, making for an unforgettable journal ad that stops you in your tracks.

Credits

Executive Creative Director and Art Director
Brian Zandman
Copywriter
Jennifer Fry Devault
2023
Student Submission
NYX Awards 2023 Winner - Bamboo Slips Liquor, Qianying Niu
grand
winner
Qianying Niu

Entrant Company

Qianying Niu

Category

Student Submission / Student Packaging Design

Country / Region

United States

2023
Website
NYX Awards 2023 Winner - Profit Hunter: A Force with Nature: Tech Shark, Gravity Global
grand
winner

Entrant Company

Gravity Global

Category

Website / Transportation

Country / Region

United Kingdom

2023
Broadcast / Television
NYX Awards 2023 Winner - Occupants, Russem Productions
grand
winner
Russ Emanuel

Entrant Company

Russem Productions

Category

Broadcast / Television / Sci-Fi

Country / Region

United States

2023
Video / Web Based Productions
NYX Awards 2023 Winner - ACAAI Time for an Allergist Pool Video, SFC Group
grand
winner
American College of Allergy, Asthma, and Immunology

Entrant Company

SFC Group

Category

Video / Web Based Productions / Health & Wellness

Country / Region

United States