2023

NYX Awards - 2023 Grand Winner Winner: SFC Group

SenesTech Elevate Bait System Journal Ad

Entrant Company

SFC Group

Category

Advertising / AD (Single)

Client's Name

SenesTech

Country / Region

United States

Experience Level

Agency

Gallery

About The Entry

Roof rats have historically been hard to target because they live and breed out of reach. The Elevate Bait System with ContraPest is birth control for rats that reproduce up high. How do we make that apparent at a glance? Well, we demonstrate that if rat love is in the air, you need to elevate your bait. We created original 3D art that turned out to be a real showstopper. Nestling our rat lovers inside the actual bait station connects the rats with the product while injecting it with serious personality, making for an unforgettable journal ad that stops you in your tracks.

Credits

Executive Creative Director and Art Director
Brian Zandman
Copywriter
Jennifer Fry Devault
2023
Branded Content
NYX Awards 2023 Winner - A Creative State of Mind, McGill Productions
grand
winner

Entrant Company

McGill Productions

Category

Branded Content / Business-to-Consumer

Country / Region

United Kingdom

2023
Content Marketing Strategy
NYX Awards 2023 Winner - Profit Hunter: A Force with Nature: Tech Shark, Gravity Global
grand
winner

Entrant Company

Gravity Global

Category

Content Marketing Strategy / Content Marketing ROI (NEW)

Country / Region

United Kingdom

2023
Branded Content
NYX Awards 2023 Winner - Valorant, Revenant
grand
winner
Riot Games

Entrant Company

Revenant

Category

Branded Content / Animation

Country / Region

United Kingdom

2023
Public Relations
NYX Awards 2023 Winner - SCOUTS CANADA IS CONCERNED ABOUT YOUR (BASIC CAMPING SKILLS, Pointman News Creation
grand
winner

Entrant Company

Pointman News Creation

Category

Public Relations / Publicity Campaign

Country / Region

Canada