2023

NYX Awards - 2023 Grand Winner Winner

SenesTech Elevate Bait System Journal Ad

Entrant Company

SFC Group

Category

Advertising - AD (Single)

Client's Name

SenesTech

Country / Region

United States

Experience Level

Agency

Roof rats have historically been hard to target because they live and breed out of reach. The Elevate Bait System with ContraPest is birth control for rats that reproduce up high. How do we make that apparent at a glance? Well, we demonstrate that if rat love is in the air, you need to elevate your bait. We created original 3D art that turned out to be a real showstopper. Nestling our rat lovers inside the actual bait station connects the rats with the product while injecting it with serious personality, making for an unforgettable journal ad that stops you in your tracks.

Credits

Executive Creative Director and Art Director
Brian Zandman
Copywriter
Jennifer Fry Devault
2023
Strategic Campaign
NYX Awards 2023 Winner - Energia: Fly the Future
grand
winner

Entrant Company

Gravity Global

Category

Strategic Campaign - Strategic Communications / Other__

Country / Region

United Kingdom

2023
Commercial & Marketing
NYX Awards 2023 Winner - The Lamplighters League - Release Date Trailer
grand
winner

Entrant Company

Player One Trailers

Category

Commercial & Marketing - Games / Games Related

Country / Region

United States

2023
Video / Web Based Productions
NYX Awards 2023 Winner - GoDocs - MISSION | UKRAINE
grand
winner
Global Outreach Doctors

Entrant Company

DocuFilms

Category

Video / Web Based Productions - Nonprofit

Country / Region

United States

2023
Broadcast / Television
NYX Awards 2023 Winner - Live To Farm - Discovery Channel
grand
winner

Entrant Company

Dreamlux Media

Category

Broadcast / Television - Documentary

Country / Region

United States