2023

NYX Awards - 2023 Grand Winner Winner

SenesTech Elevate Bait System Journal Ad

Entrant Company

SFC Group

Category

Advertising - AD (Single)

Client's Name

SenesTech

Country / Region

United States

Experience Level

Agency

Roof rats have historically been hard to target because they live and breed out of reach. The Elevate Bait System with ContraPest is birth control for rats that reproduce up high. How do we make that apparent at a glance? Well, we demonstrate that if rat love is in the air, you need to elevate your bait. We created original 3D art that turned out to be a real showstopper. Nestling our rat lovers inside the actual bait station connects the rats with the product while injecting it with serious personality, making for an unforgettable journal ad that stops you in your tracks.

Credits

Executive Creative Director and Art Director
Brian Zandman
Copywriter
Jennifer Fry Devault
2023
Integrated Marketing
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Entrant Company

Gravity Global

Category

Integrated Marketing - Green / Eco-Friendly

Country / Region

United Kingdom

2023
Website
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Entrant Company

North Street Creative

Category

Website - Financial Services

Country / Region

United States

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Commercial & Marketing
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Something Wicked Games

Entrant Company

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Category

Commercial & Marketing - Voice-Over Talent

Country / Region

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2023
Broadcast / Television
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Entrant Company

Dreamlux Media

Category

Broadcast / Television - Entertainment

Country / Region

United States