2023

NYX Awards - 2023 Gold Winner Winner

SenesTech ContraPestStore.com Website

Entrant Company

SFC Group

Category

Website - Biotechnology

Client's Name

SenesTech

Country / Region

United States

Experience Level

Agency

SenesTech is committed to improving the health of people and the planet by humanely managing animal populations through fertility control. They developed a revolutionary method for eliminating rat infestations: ContraPest®, Birth Control for Rats™.

ContraPest is the first EPA-registered contraceptive for both male and female rats developed by rat fertility control scientists to create healthy environments by virtually eliminating rat pest populations. Sustainable and easy to use, ContraPest wasn’t so easy to buy. SenesTech's original product site was (to put it simply) simply overwhelming. Users had to comb through several pages of encyclopedic information and rat facts just to find out how to purchase ContraPest. We created original art, stripped away the extraneous fluff, and brought "Buy Now" front and center so there was no uncertainty what this site was all about.

As the main communications and sales hub for the company, we designed it in such a way that it was a destination worth finding. Simple and clean with an easy-to-purchase product, this overhauled site helped increase sales by more than 180%.

Credits

Executive Creative Director
Brian Zandman
Art Director
Kristy Wilkinson
Copywriter
Jennifer Fry Devault
2023
Design
NYX Awards 2023 Winner - Bougie Funk
gold
winner
Bougie Funk

Entrant Company

Cynda Media Lab

Category

Design - Logo

Country / Region

United States

2023
Advertising
NYX Awards 2023 Winner - Hyundai Ioniq 6 - launch - Watt’s Next
gold
winner
The NIC. Christiansen Group

Entrant Company

NCG Agency / ZITE

Category

Advertising - Advertising Campaign

Country / Region

Denmark

2023
Social Media
NYX Awards 2023 Winner - Paint the Town Red Map Makers Contest
gold
winner

Entrant Company

Infernozilla

Category

Social Media - Social Engagement

Country / Region

United States

2023
Content Marketing Strategy
NYX Awards 2023 Winner - Lineage Logistics Branding D2C Video Campaign
gold
winner

Entrant Company

Yamamoto Agency

Category

Content Marketing Strategy - B2C Branded Content Campaign (NEW)

Country / Region

United States