SenesTech ContraPestStore.com Website

SenesTech is committed to improving the health of people and the planet by humanely managing animal populations through fertility control. They developed a revolutionary method for eliminating rat infestations: ContraPest®, Birth Control for Rats™.
ContraPest is the first EPA-registered contraceptive for both male and female rats developed by rat fertility control scientists to create healthy environments by virtually eliminating rat pest populations. Sustainable and easy to use, ContraPest wasn’t so easy to buy. SenesTech's original product site was (to put it simply) simply overwhelming. Users had to comb through several pages of encyclopedic information and rat facts just to find out how to purchase ContraPest. We created original art, stripped away the extraneous fluff, and brought "Buy Now" front and center so there was no uncertainty what this site was all about.
As the main communications and sales hub for the company, we designed it in such a way that it was a destination worth finding. Simple and clean with an easy-to-purchase product, this overhauled site helped increase sales by more than 180%.