Slam Dunk Public Affairs

The Store Managers Meeting is a high-profile, annual event for The Home Depot (THD), bringing managers from over 2,000 store locations together for a maximum-impact experience. THD engaged NJI to turn an abstract concept into a physical, interactive experience that would engage and educate attendees.

Our strategists combined our expertise in messaging and public affairs to approach the Store Managers Meeting from varying perspectives, ensuring that each piece was multi-functional and flexible to accommodate the current and future needs of THD. In conjunction with messaging and digital design, NJI focused on in-person activations to build interest in grassroot advocacy efforts at the store level. NJI created an “It’s Gametime” brand that integrated THD colors, styles, and fonts to break down complex public affairs messaging into digestible, interactive pieces.

When the meeting doors opened, the Government Relations team was an immediate magnet for attendees, enabling hundreds of conversations and connections with store managers and PAC captains from across the country. The design and video elements developed resulted in a robust ecosystem of resources for THD to leverage at future events. NJI successfully completed this activation in the face of wide-ranging supply chain disruptions that required bold action to ensure the THD team had what it needed to take their winning shot.