Matrix's Vavoom Influencer Campaign

The iconic Vavoom line from Matrix got a revamp with the addition of two new hairsprays – Triple Freeze and Freezing Spray – that are designed to hold hairstyles in place for up to 24 hours.
The Agency Guacamole team was tasked with increasing awareness of the newly launched Matrix products via an influencer campaign, and the team did just that and cultivated stellar results for the brand.
This campaign talent roster consisted of 7 diverse consumer and professional hair creators who showcased the new Vavoom collection and how it works on different hair types, resulting in a variety of content -- back-to-school looks, trend-inspired hairstyles and Halloween hair inspo.
One highlight is TikTok creator HowToKeisha's campaign video (https://www.tiktok.com/@howtokeshia/video/7153765135964818730), where she hilariously convinced her husband to let her style his hair for Halloween with the Vavoom collection and the video went viral with over 2.5 million views and over 400k likes.
This campaign resonated with viewers strongly, as shown by the campaign's stellar combined engagement rate of over 25% and garnering almost 3M video views.