Generating Leads Towards Restorative Healing

Guided by the belief in the power of the body to heal itself of disease and prevent future illness, the BioMed Center provides personalization from diagnostics to circuits and treatments utilizing innovative technology.
We used a two-pronged approach to drive strategic geographic awareness of the BioMed Center, encouraging users to schedule a consultation. Google Search was utilized from 1/30-6/30, capturing lower funnel users who may be prepared to take action.
Both branded and unbranded keywords were utilized, ensuring the product appeared when patients are educating themselves. Facebook/Instagram/Instagram stories were used to drive strategic mass reach from 4/1-6/30. This awareness campaign aimed to reach as many users as possible with strong BioMed messaging. Leveraging the power of in-platform targeting helped reach demographics likely interested in treatments offered, with interests in Holistic health, holistic dentistry, and alternative medicine. We retargeted users who clicked and engaged with ads, encouraging them to schedule a virtual consultation. YouTube supplemented the overall strategy by targeting specific keywords & interests around issues facing consumers. Affinity & Custom segment targeting were used to reach the right audience at the right time. We saw 2.7M Total impressions served, 13K Total clicks 1:00 Average time on site, $1.07 Cost-per-click (with $1.75 goal)
Average website leads-per-month increased by 41.9%, with “ready to book services” up 94% YOY.
27% of leads came directly from a Meta ad driving to the form for a consultation, 16% came from search. Remaining leads came from an increase in organic searches, largely attributed to increasing awareness through Meta, PR, etc.
Running the awareness campaign and search led to an increase of 64% in website traffic from organic and direct traffic. This proves prospects are actively searching after ad exposure.
From 1/30/23-6/30/23, we saw 9,300 clicks to the website, with a CTR of 6.3%. 17% of 2023 leads came directly from a paid search ad, 60% of these leads are related to specific “therapy” searches.
The ads 4/3/23-6/30/23, despite just launching, drove 2.5M impressions, with 3,794 clicks to the website and 82 leads/form submissions in just 2 months from retargeting