2018

NYX Awards - 2018 Ascent Winner Winner

Beach Creatures Campaign

Entrant Company

Big Idea Advertising

Category

Integrated Campaign / Integrated Marketing Campaign

Client's Name

Antigua & Barbuda Tourism Authority

Country / Region

United States

Experience Level

We have sides to our personalities we don’t always get to explore at home. But, at the beach, we’re released from our daily routines and free to discover new sides of ourselves. Maybe for a week, we become underwater explorers or action photographers. That’s the strategy we built the Beach Creatures campaign on. The result? A 5672% ROI on campaign spend in just 9 months, a 14% increase in tourism from the U.S. compared to 2017, and the highest U.S. tourism numbers in the past 10 years.

Credits

Creative Director
Steve Defontes
Art Director
Pablo Pedro
Writer
Jacob McOwan
2018
Video Production / Digital Creation / Video for Web (Series / Campaign)
NYX Awards 2018 Winner - People of THA - Maria Ortiz
ascent
winner

Entrant Company

Tulsa Housing Authority

Category

Video Production / Digital Creation / Video for Web (Series / Campaign) / Government

Country / Region

United States

2018
Marketing Effectiveness
NYX Awards 2018 Winner - Tokidoki x WaterB Theme Boat
ascent
winner

Entrant Company

Creaxis Design Pte Ltd

Category

Marketing Effectiveness / Special Event

Country / Region

Singapore

2018
Marketing Effectiveness
NYX Awards 2018 Winner - My Trainer Rewards
ascent
winner

Entrant Company

Razz Interactive

Category

Marketing Effectiveness / Interactive Brand Experience

Country / Region

United States

2018
Video Production / Digital Creation / Video for Web
NYX Awards 2018 Winner - Open Patient
ascent
winner
Red Hat

Entrant Company

Red Hat

Category

Video Production / Digital Creation / Video for Web / Documentary

Country / Region

United States