2018

NYX Awards - 2018 Ascent Winner Winner

Beach Creatures Campaign

Entrant Company

Big Idea Advertising

Category

Integrated Campaign - Integrated Marketing Campaign

Client's Name

Antigua & Barbuda Tourism Authority

Country / Region

United States

Experience Level

We have sides to our personalities we don’t always get to explore at home. But, at the beach, we’re released from our daily routines and free to discover new sides of ourselves. Maybe for a week, we become underwater explorers or action photographers. That’s the strategy we built the Beach Creatures campaign on. The result? A 5672% ROI on campaign spend in just 9 months, a 14% increase in tourism from the U.S. compared to 2017, and the highest U.S. tourism numbers in the past 10 years.

Credits

Creative Director
Steve Defontes
Art Director
Pablo Pedro
Writer
Jacob McOwan
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Entrant Company

Creaxis Design Pte Ltd

Category

Marketing Effectiveness - Special Event

Country / Region

Singapore

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Mellow Mushroom

Entrant Company

3 Owl

Category

Digital - Website - Restaurant

Country / Region

United States

2018
 
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Northwell Health

Entrant Company

Home

Category

Video Production / Digital Creation / Video for Web - Medical

Country / Region

United Kingdom

2018
 
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winner
Rocky Mountain University of Health Professions

Entrant Company

Rocky Mountain University of Health Professions

Category

Video Production / Digital Creation / Video for Web - Educational Institution

Country / Region

United States