2018

NYX Awards - 2018 Ascent Winner Winner: Big Idea Advertising

Beach Creatures Campaign

Entrant Company

Big Idea Advertising

Category

Integrated Campaign / Integrated Marketing Campaign

Client's Name

Antigua & Barbuda Tourism Authority

Country / Region

United States

Experience Level

We have sides to our personalities we don’t always get to explore at home. But, at the beach, we’re released from our daily routines and free to discover new sides of ourselves. Maybe for a week, we become underwater explorers or action photographers. That’s the strategy we built the Beach Creatures campaign on. The result? A 5672% ROI on campaign spend in just 9 months, a 14% increase in tourism from the U.S. compared to 2017, and the highest U.S. tourism numbers in the past 10 years.

Credits

Creative Director
Steve Defontes
Art Director
Pablo Pedro
Writer
Jacob McOwan
2018
Video Production / Digital Creation / Video for Web
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Entrant Company

TopDogVR

Category

Video Production / Digital Creation / Video for Web / Best Directing

Country / Region

United States

2018
Video Production / Digital Creation / Video for Web
NYX Awards 2018 Winner - Pearson Originals: Christianity, Blue Chalk Media
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Entrant Company

Blue Chalk Media

Category

Video Production / Digital Creation / Video for Web / Religious

Country / Region

United States

2018
Video Production / Digital Creation / Video for Web
NYX Awards 2018 Winner - THE KIDDUSH CLUB, Multipleoutlet Productions
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Amudim Community Resources

Entrant Company

Multipleoutlet Productions

Category

Video Production / Digital Creation / Video for Web / Best Editing

Country / Region

United States

2018
Video Production / Digital Creation / Video for Web
NYX Awards 2018 Winner - Health care in 2040, Home
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Northwell Health

Entrant Company

Home

Category

Video Production / Digital Creation / Video for Web / Medical

Country / Region

United Kingdom