2018

NYX Awards - 2018 Ascent Winner Winner: Big Idea Advertising

Beach Creatures Campaign

Entrant Company

Big Idea Advertising

Category

Integrated Campaign / Integrated Marketing Campaign

Client's Name

Antigua & Barbuda Tourism Authority

Country / Region

United States

Experience Level

We have sides to our personalities we don’t always get to explore at home. But, at the beach, we’re released from our daily routines and free to discover new sides of ourselves. Maybe for a week, we become underwater explorers or action photographers. That’s the strategy we built the Beach Creatures campaign on. The result? A 5672% ROI on campaign spend in just 9 months, a 14% increase in tourism from the U.S. compared to 2017, and the highest U.S. tourism numbers in the past 10 years.

Credits

Creative Director
Steve Defontes
Art Director
Pablo Pedro
Writer
Jacob McOwan
2018
Digital - Website
NYX Awards 2018 Winner - Pebble Beach Shop Online Website Experience, VERB Interactive
ascent
winner

Entrant Company

VERB Interactive

Category

Digital - Website / E-Commerce

Country / Region

Canada

2018
Video Production / Digital Creation / Video for Web
NYX Awards 2018 Winner - Subaru Ascent New Model Launch, CraneMorley Inc.
ascent
winner
Subaru of America

Entrant Company

CraneMorley Inc.

Category

Video Production / Digital Creation / Video for Web / Training

Country / Region

United States

2018
Integrated Campaign
NYX Awards 2018 Winner - USPS Licensing Style Guide, Clever Creative
ascent
winner
United States Postal Service

Entrant Company

Clever Creative

Category

Integrated Campaign / Promotional / Branding

Country / Region

United States

2018
Video Production / Digital Creation / Video for Web
NYX Awards 2018 Winner - Elise & Hayden, Kevin Rist Productions
ascent
winner
Elise & Hayden

Entrant Company

Kevin Rist Productions

Category

Video Production / Digital Creation / Video for Web / Wedding

Country / Region

United States