2023

NYX Awards - 2023 Gold Winner Winner: Gravity Global

Energia: Fly the Future

Entrant Company

Gravity Global

Category

Strategic Campaign / Event Campaign

Client's Name

Embraer

Country / Region

United Kingdom

Experience Level

Agency

A major transformation in how we fly is being imagineered by Embraer to achieve net zero by 2050.
Embraer, has pledged to solve this enormous industry challenge and their goal was to share their vision with the global aviation community.
In late November 2021, they unveiled four concept regional aircraft powered by new propulsion technologies and renewable energies.
Gravity Global was tasked with launching this exciting programme – and how it was presented to a worldwide audience needed to be as bold and innovative as the concept aircraft.
As well as creating the ‘Energia’ name and an eye-catching aircraft livery, the Gravity team developed a full campaign including PR, content and social, culminating in a spectacular webcast event, broadcast live from studios in Sao Paulo and London!
Each of the Energia aircraft were shown as 3D holograms for impact.
This campaign deserves to win, as it achieved its objective of positioning Embraer as a leader in aviation sustainability and by using the latest digital techniques captured the imagination of the aviation industry without having to show physical aircraft. The programme successfully achieved market engagement for the Energia programme, improving positive sentiment for Embraer and leadership in sustainability from 28.71% to 70.88%

Credits

All@GravityGlobal
2023
Content Marketing Strategy
NYX Awards 2023 Winner - Grounded in Clay: The Spirit of Pueblo Pottery, The Vilcek Foundation
gold
winner

Entrant Company

The Vilcek Foundation

Category

Content Marketing Strategy / Event

Country / Region

United States

2023
People & Team
NYX Awards 2023 Winner - Blake McEvoy, Head of US Corporate Affairs, Respiratory & Im, Edelman
gold
winner

Entrant Company

Edelman

Category

People & Team / In-house Marketing

Country / Region

United States

2023
Video / Web Based Productions
NYX Awards 2023 Winner - ARCO's HOLA 50 Video, Ulled Asociados
gold
winner

Entrant Company

Ulled Asociados

Category

Video / Web Based Productions / Corporate Image

Country / Region

Spain

2023
Broadcast / Television
NYX Awards 2023 Winner - Live To Farm - Discovery Channel, Dreamlux Media
gold
winner

Entrant Company

Dreamlux Media

Category

Broadcast / Television / Editing

Country / Region

United States