2023

NYX Awards - 2023 Gold Winner Winner: Gravity Global

Energia: Fly the Future

Entrant Company

Gravity Global

Category

Strategic Campaign / Event Campaign

Client's Name

Embraer

Country / Region

United Kingdom

Experience Level

Agency

A major transformation in how we fly is being imagineered by Embraer to achieve net zero by 2050.
Embraer, has pledged to solve this enormous industry challenge and their goal was to share their vision with the global aviation community.
In late November 2021, they unveiled four concept regional aircraft powered by new propulsion technologies and renewable energies.
Gravity Global was tasked with launching this exciting programme – and how it was presented to a worldwide audience needed to be as bold and innovative as the concept aircraft.
As well as creating the ‘Energia’ name and an eye-catching aircraft livery, the Gravity team developed a full campaign including PR, content and social, culminating in a spectacular webcast event, broadcast live from studios in Sao Paulo and London!
Each of the Energia aircraft were shown as 3D holograms for impact.
This campaign deserves to win, as it achieved its objective of positioning Embraer as a leader in aviation sustainability and by using the latest digital techniques captured the imagination of the aviation industry without having to show physical aircraft. The programme successfully achieved market engagement for the Energia programme, improving positive sentiment for Embraer and leadership in sustainability from 28.71% to 70.88%

Credits

All@GravityGlobal
2023
Broadcast / Television
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gold
winner
Heart Research UK

Entrant Company

AML Communications Limited

Category

Broadcast / Television / Public Interest / Awareness

Country / Region

United Kingdom

2023
Design
NYX Awards 2023 Winner - Assembled Media, Next Brand
gold
winner
Assembled Media

Entrant Company

Next Brand

Category

Design / Corporate Identity

Country / Region

Australia

2023
Video / Web Based Productions
NYX Awards 2023 Winner - Flexport talks sustainability, Shoot You Ltd
gold
winner

Entrant Company

Shoot You Ltd

Category

Video / Web Based Productions / E-Learning

Country / Region

United Kingdom

2023
Series or Campaign
NYX Awards 2023 Winner - Restoring a Princess, PRINCESS JULIANA INTERNATIONAL AIRPORT
gold
winner
Brian Mingo

Entrant Company

PRINCESS JULIANA INTERNATIONAL AIRPORT

Category

Series or Campaign / Tourism

Country / Region

Netherlands Antilles