2018

NYX Awards - 2018 Quest Winner Winner

Tobiuo Sushi & Bar #Socialhour Campaign

Entrant Company

Meli Marketing

Category

Integrated Campaign - Social Media

Client's Name

Tobiuo Sushi & Bar

Country / Region

United States

Experience Level

Objective: Promote Happy Hour

Organic & ADS



Campaign Strategy:

1. A custom video prepared for each speciality cocktail + Ongoing branding/awareness video that displayed all of the drinks we promoted

3. the drink of the day pic placed in the “story” on social with the secret word to receive half off



AUDIENCE: SUSHI LOVERS, KATY,TX



VIDEO VIEWS:

BRANDED VIDEO - 9.2K views · May 1

+6.4K views+1.6K views+



AD RESULTS

15,733

People Reached

585

Clicks

2.58%

CTR

$0.39

CPC

$225.66

Total Spent





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Video Production / Digital Creation / Video for Web (Series / Campaign)
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Video Production / Digital Creation / Video for Web (Series / Campaign) - Marketing

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Video Production / Digital Creation / Video for Web
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Entrant Company

International Artists Foundation

Category

Video Production / Digital Creation / Video for Web - Original Music

Country / Region

United States