2023

NYX Awards - 2023 Gold Winner Winner: Gravity Global

Shaping Change Together

Entrant Company

Gravity Global

Category

Advertising / Online AD (Campaign)

Client's Name

AkzoNobel Packaging Coating (ANPC)

Country / Region

United Kingdom

Experience Level

Agency

AkzoNobel Packaging Coating (ANPC) approached us to help them encourage players in the tin- and can-making industry to partner with them.
ANPC is very clear on its positioning when it come to partnerships – they work around the customer, keeping disruption to the absolute minimum and integrating their products and services seamlessly into the customer’s production line. ANPC is also a very human company, and they wanted this to come across in the campaign.
We used cans and tins as the canvas for our messaging, with the strapline “Packaging Coatings that say it all”. In a series of executions, (there are five so far), we referenced the key benefits of working with ANPC, from Good Old Fashioned Reliability (styled like a traditional soup tin), to Better Together (styled like a sardine tin, complete with ring pull). In each instance, extra messages were added as a reward to those prepared to look a little closer. Headlines and body were kept nicely conversational, and our art direction was deliberately halfway between design sketches and CGI. There are too many highly-polished CGI cans out there and we wanted to suggest that nothing was set in stone. The styling lent itself particularly well to animation.

Credits

All@GravityGlobal
2023
Video / Web Based Productions
NYX Awards 2023 Winner - Along With Farms,  LIVISTO INT'L
gold
winner
LIVISTO GROUP

Entrant Company

LIVISTO INT'L

Category

Video / Web Based Productions / Documentary

Country / Region

Spain

2023
Branded Content
NYX Awards 2023 Winner - Peninsula Perspectives, Carbon
gold
winner
Peninsula Hotels

Entrant Company

Carbon

Category

Branded Content / Hotel / Lodging

Country / Region

Hong Kong SAR

2023
Marketing Effectiveness
NYX Awards 2023 Winner - Revitalizing Scottish Rite Freemasonry & Driving Membership, CerconeBrownCompany
gold
winner

Entrant Company

CerconeBrownCompany

Category

Marketing Effectiveness / Digital Marketing Campaign

Country / Region

United States

2023
Video / Web Based Productions
NYX Awards 2023 Winner - Manufacturing Explorers Season 3 , AMT
gold
winner

Entrant Company

AMT

Category

Video / Web Based Productions / Environmental

Country / Region

United States