2023

NYX Awards - 2023 Gold Winner Winner

Shaping Change Together

Entrant Company

Gravity Global

Category

Advertising - Online AD (Campaign)

Client's Name

AkzoNobel Packaging Coating (ANPC)

Country / Region

United Kingdom

Experience Level

Agency

AkzoNobel Packaging Coating (ANPC) approached us to help them encourage players in the tin- and can-making industry to partner with them.

ANPC is very clear on its positioning when it come to partnerships – they work around the customer, keeping disruption to the absolute minimum and integrating their products and services seamlessly into the customer’s production line. ANPC is also a very human company, and they wanted this to come across in the campaign.

We used cans and tins as the canvas for our messaging, with the strapline “Packaging Coatings that say it all”. In a series of executions, (there are five so far), we referenced the key benefits of working with ANPC, from Good Old Fashioned Reliability (styled like a traditional soup tin), to Better Together (styled like a sardine tin, complete with ring pull). In each instance, extra messages were added as a reward to those prepared to look a little closer. Headlines and body were kept nicely conversational, and our art direction was deliberately halfway between design sketches and CGI. There are too many highly-polished CGI cans out there and we wanted to suggest that nothing was set in stone. The styling lent itself particularly well to animation.

Credits

All@GravityGlobal
2023
Strategic Campaign
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Entrant Company

Promoqube

Category

Strategic Campaign - Digital Marketing Campaign

Country / Region

Turkey

2023
Content Marketing Strategy
NYX Awards 2023 Winner - Grounded in Clay: The Spirit of Pueblo Pottery
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Entrant Company

The Vilcek Foundation

Category

Content Marketing Strategy - Event

Country / Region

United States

2023
Video / Web Based Productions
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winner
Analog Devices, Inc.

Entrant Company

Yamamoto Agency

Category

Video / Web Based Productions - Business-to-Business

Country / Region

United States

2023
Website
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gold
winner
Bostik

Entrant Company

Gravity Global

Category

Website - Home Page / Landing Page

Country / Region

United Kingdom