2023

NYX Awards - 2023 Grand Winner Winner: Gravity Global

Shaping Change Together

Entrant Company

Gravity Global

Category

Integrated Marketing / Business to Business

Client's Name

AkzoNobel Packaging Coating (ANPC)

Country / Region

United Kingdom

Experience Level

Agency

AkzoNobel Packaging Coating (ANPC) approached us to help them encourage players in the tin- and can-making industry to partner with them.
ANPC is very clear on its positioning when it come to partnerships – they work around the customer, keeping disruption to the absolute minimum and integrating their products and services seamlessly into the customer’s production line. ANPC is also a very human company, and they wanted this to come across in the campaign.
We used cans and tins as the canvas for our messaging, with the strapline “Packaging Coatings that say it all”. In a series of executions, (there are five so far), we referenced the key benefits of working with ANPC, from Good Old Fashioned Reliability (styled like a traditional soup tin), to Better Together (styled like a sardine tin, complete with ring pull). In each instance, extra messages were added as a reward to those prepared to look a little closer. Headlines and body were kept nicely conversational, and our art direction was deliberately halfway between design sketches and CGI. There are too many highly-polished CGI cans out there and we wanted to suggest that nothing was set in stone. The styling lent itself particularly well to animation.

Credits

All@GravityGlobal
2023
Commercial & Marketing
NYX Awards 2023 Winner - Aramco Saudi National Day, NEEDaFIXER
grand
winner
Aramco Saudi Arabia

Entrant Company

NEEDaFIXER

Category

Commercial & Marketing / Cinematography / Videography

Country / Region

United Kingdom

2023
Design
NYX Awards 2023 Winner - Dove Zink, CRX Design
grand
winner
Unilever

Entrant Company

CRX Design

Category

Design / Packaging (Series)

Country / Region

Brazil

2023
Integrated Marketing
NYX Awards 2023 Winner - ByDzyne Integrated Marketing / Branding for products, ByDzyne Inc.
grand
winner
Nat and Chanida Puranaputra, Nattida and Chad Chong, Sophia Wong

Entrant Company

ByDzyne Inc.

Category

Integrated Marketing / Product Branding

Country / Region

United States

2023
Video / Web Based Productions
NYX Awards 2023 Winner - ACAAI Time for an Allergist Pool Video, SFC Group
grand
winner
American College of Allergy, Asthma, and Immunology

Entrant Company

SFC Group

Category

Video / Web Based Productions / Health & Wellness

Country / Region

United States