2023

NYX Awards - 2023 Grand Winner Winner

Taylor Stitch X Hawke Media

Entrant Company

Hawke Media

Category

Content Marketing Strategy - Paid Advertising Content (NEW)

Client's Name

Taylor Stitch

Country / Region

United States

Experience Level

Agency

Taylor Stitch is a fast-growing clothing brand that wanted to use a strategic partnership to reach its target demographic but lacked the resources. The Taylor Stitch team came to Hawke Media for strategic partner recruitment, optimized content, and commission rate benchmarking. The results were a swift and massive return on investment and over 110 new content partners per month.

Hawke Media is a digital marketing agency that delivers the resources of a full-service agency with the attention and expertise of an in-house CMO. Taylor Stitch is a men’s lifestyle company based out of San Francisco with a partnership mix that prioritizes conversion-specific partnerships, commerce content, and traditional affiliates. Hawke Media aimed to expand this with high-converting traffic, reliable revenue, and close partner relationships.

Maintaining a focus on responsibly produced men’s clothing, shoes, and accessory that wear in and not out has been the primary focus of Taylor Stitch since its inception. The partnership with Taylor Stitch and Hawke Media garnered a 1600% ROI (return on investment), a 17% click increase YoY, and a rise of 19% in overall revenue.

Credits

CEO/Founder
Erik Huberman
Presdient/Co-Founder
Tony Delmercado
Senior Media Manager
AJ Pollock
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