2023
Entrant Company
Gravity Global
Category
Website - Business to Business
Client's Name
Bostik
Country / Region
United Kingdom
Experience Level
Agency
Gravity Global was appointed to launch Bostik’s new Born2Bond™ Engineering Adhesives product range to a global audience of end users and distributors.
While the primary focus was to rapidly build awareness of the new offering, we also needed to arm the sales team with the assets they required to be able to confidently sell the new products, while also focusing on driving high-value leads.
Gravity’s solution was a multi-channel campaign covering every area of the sales funnel, positioning the new Born2Bond™ offering as a range of smarter, greener, and safer products designed to solve modern-day industry challenges across a diverse range of sectors.
Work to date has included strategy, insight and planning, persona definition, brand development, sales collateral, website development, digital advertising, video, PR, POS, and a webinar series.
The campaign has significantly increased awareness of Born2Bond™, capturing the attention of the target market and resulting in numerous large-scale contract wins for Bostik – with Born2Bond™ now considered to be a major player within the Engineering Adhesives category.
Credits
Entrant Company
The Howard Hughes Corporation
Category
Strategic Campaign - PR Campaign
Country / Region
United States
Entrant Company
Gravity Global
Category
Integrated Marketing - Green / Eco-Friendly
Country / Region
United Kingdom
Entrant Company
Groove Jones
Category
Strategic Campaign - Strategic Communications / Other__
Country / Region
United States
Entrant Company
The Vilcek Foundation
Category
- Biography
Country / Region
United States