2023

NYX Awards - 2023 Grand Winner Winner: Gravity Global

Born2Bond

Entrant Company

Gravity Global

Category

Website / Business to Business

Client's Name

Bostik

Country / Region

United Kingdom

Experience Level

Agency

Gravity Global was appointed to launch Bostik’s new Born2Bond™ Engineering Adhesives product range to a global audience of end users and distributors.
While the primary focus was to rapidly build awareness of the new offering, we also needed to arm the sales team with the assets they required to be able to confidently sell the new products, while also focusing on driving high-value leads.
Gravity’s solution was a multi-channel campaign covering every area of the sales funnel, positioning the new Born2Bond™ offering as a range of smarter, greener, and safer products designed to solve modern-day industry challenges across a diverse range of sectors.
Work to date has included strategy, insight and planning, persona definition, brand development, sales collateral, website development, digital advertising, video, PR, POS, and a webinar series.
The campaign has significantly increased awareness of Born2Bond™, capturing the attention of the target market and resulting in numerous large-scale contract wins for Bostik – with Born2Bond™ now considered to be a major player within the Engineering Adhesives category.

Credits

All@GravityGlobal
2023
Strategic Campaign
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winner

Entrant Company

Roaming Hunger, Inc/ RMNG

Category

Strategic Campaign / Mobile Campaign

Country / Region

United States

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Video / Web Based Productions
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winner
Planet of Bets Entertainment B.V.

Entrant Company

VZ Agency

Category

Video / Web Based Productions / Motion Graphics

Country / Region

Russia

2023
Social Media
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winner

Entrant Company

Gravity Global

Category

Social Media / Social Influencer Marketing

Country / Region

United Kingdom

2023
Commercial & Marketing
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winner

Entrant Company

Ragdoll Entertainment AS

Category

Commercial & Marketing / Cinematography / Videography

Country / Region

Norway