2023
Entrant Company
Infernozilla
Category
Social Media - Facebook Page
Client's Name
Crowbar Collective
Country / Region
United States
Experience Level
Agency
The task given by our client was to keep the community engaged and included maintaining the relationship with the community and keeping them entertained. We came together to plan out different social media activations to not only engage the existing community but grow it further. Over the last 3 months, we hosted several social media events such as:
Holiday Secret Scientist Giveaway with Gleam.io (https://gleam.io/) giveaway with Newly launched Merch prizes.
Community Hat Contest where several community members had to wear Black Mesa themed hats and submit it for the competition
Black Mesa themed Valentine's Day Baking Contest with members displaying their Valentine's Day/Black Mesa themed baked goods and many others in the pipeline
The results of this has been over 94.7k organic reach over Facebook and 12k engagement over 90 days. Twitter amassed 370k impressions over 2 months and had an engagement rate between 4.5% and 3.4%. The community has been more engaged than ever which has also spilled over onto their Discord server. We were able to achieve this all with player-generated fan art, drawings, photos, and content that we tapped into.
Entrant Company
Gravity Global
Category
Social Media - Social Content / Post
Country / Region
United Kingdom
Entrant Company
Gravity Global
Category
Strategic Campaign - Brand Strategy Campaign
Country / Region
United Kingdom
Entrant Company
Gravity Global
Category
Integrated Marketing - Social Media
Country / Region
United Kingdom
Entrant Company
WePlay Studios
Category
Virtual Events - Visual Effects
Country / Region
United States