2023

NYX Awards - 2023 Grand Winner Winner: Infernozilla

Black Mesa Social Media

Entrant Company

Infernozilla

Category

Social Media / Facebook Page

Client's Name

Crowbar Collective

Country / Region

United States

Experience Level

Agency

The task given by our client was to keep the community engaged and included maintaining the relationship with the community and keeping them entertained. We came together to plan out different social media activations to not only engage the existing community but grow it further. Over the last 3 months, we hosted several social media events such as:
Holiday Secret Scientist Giveaway with Gleam.io (https://gleam.io/) giveaway with Newly launched Merch prizes.
Community Hat Contest where several community members had to wear Black Mesa themed hats and submit it for the competition
Black Mesa themed Valentine's Day Baking Contest with members displaying their Valentine's Day/Black Mesa themed baked goods and many others in the pipeline
The results of this has been over 94.7k organic reach over Facebook and 12k engagement over 90 days. Twitter amassed 370k impressions over 2 months and had an engagement rate between 4.5% and 3.4%. The community has been more engaged than ever which has also spilled over onto their Discord server. We were able to achieve this all with player-generated fan art, drawings, photos, and content that we tapped into.

2023
Video / Web Based Productions
NYX Awards 2023 Winner - Journey To The Beautiful Game in New Zealand, Beautiful Destinations
grand
winner

Entrant Company

Beautiful Destinations

Category

Video / Web Based Productions / Travel / Tourism

Country / Region

United States

2023
Commercial & Marketing
NYX Awards 2023 Winner - Wyrdsong - Announcement Trailer, Player One Trailers
grand
winner
Something Wicked Games

Entrant Company

Player One Trailers

Category

Commercial & Marketing / Games / Games Related

Country / Region

United States

2023
Advertising
NYX Awards 2023 Winner - Global Leader In Automotive Sets A New Standard For Brand, C-4 Analytics
grand
winner

Entrant Company

C-4 Analytics

Category

Advertising / Advertising Campaign

Country / Region

United States

2023
Strategic Campaign
NYX Awards 2023 Winner - Howard Hughes Corporation - Corporate Relocation Campaign, Effective Marketing
grand
winner

Entrant Company

Effective Marketing

Category

Strategic Campaign / Digital Marketing Campaign

Country / Region

United States