2023
Entrant Company
Pointman News Creation
Category
Public Relations / Publicity Campaign
Client's Name
Scouts Canada
Country / Region
Canada
Experience Level
Agency
For our first project with Scouts Canada, Pointman created a strong (and media attention-getting)
humour campaign to highlight Scouts as the Country's undisputed camping skills leader.
Our National survey showed that Canadians are largely lacking in basic Outdoor skills, including how
to handle a bear encounter (23.2% would do the wrong thing), how NOT to eat a poisonous plant (like
46.7% of Canadians would ) or properly pitch a tent (35.7% of Canadians have no idea how to do it.)
Our pitch dominated media across the Country in the early spring and firmly reminded Canadians that
Scouts is the 'OG' of camping competence - just in time for camping season.
Coverage highlights included: CTV's The Social, City TV Major Market Stations, Global TV Major
Market Stations, CTV Major Market Stations, CBC Radio Nationally, Newstalk 1010 (Toronto), CJAD
Montreal, Ottawa Citizen, The Montreal Gazette, National Post, Vancouver Province etc.
Entrant Company
Ragdoll Entertainment AS
Category
Commercial & Marketing / Cinematography / Videography
Country / Region
Norway
Entrant Company
Edelman
Category
Covid-19 Related / PR Campaign
Country / Region
United States
Entrant Company
WePlay Studios
Category
Virtual Events / Visual Effects
Country / Region
United States
Entrant Company
Gravity Global
Category
Content Marketing Strategy / Multichannel Social Media Content (NEW)
Country / Region
United Kingdom