2023

NYX Awards - 2023 Grand Winner Winner: Pointman News Creation

SCOUTS CANADA IS CONCERNED ABOUT YOUR (BASIC CAMPING SKILLS

Entrant Company

Pointman News Creation

Category

Public Relations / Publicity Campaign

Client's Name

Scouts Canada

Country / Region

Canada

Experience Level

Agency

For our first project with Scouts Canada, Pointman created a strong (and media attention-getting)
humour campaign to highlight Scouts as the Country's undisputed camping skills leader.
Our National survey showed that Canadians are largely lacking in basic Outdoor skills, including how
to handle a bear encounter (23.2% would do the wrong thing), how NOT to eat a poisonous plant (like
46.7% of Canadians would ) or properly pitch a tent (35.7% of Canadians have no idea how to do it.)
Our pitch dominated media across the Country in the early spring and firmly reminded Canadians that
Scouts is the 'OG' of camping competence - just in time for camping season.
Coverage highlights included: CTV's The Social, City TV Major Market Stations, Global TV Major
Market Stations, CTV Major Market Stations, CBC Radio Nationally, Newstalk 1010 (Toronto), CJAD
Montreal, Ottawa Citizen, The Montreal Gazette, National Post, Vancouver Province etc.

2023
Strategic Campaign
NYX Awards 2023 Winner - Up The Antibodies, Edelman
grand
winner
AstraZeneca

Entrant Company

Edelman

Category

Strategic Campaign / PR Campaign

Country / Region

United States

2023
Design
NYX Awards 2023 Winner - General Motors Design Outreach + Development Brand Identity, Yu Chen
grand
winner

Entrant Company

Yu Chen

Category

Design / Corporate Identity

Country / Region

China

2023
Broadcast / Television
NYX Awards 2023 Winner - Live To Farm - Discovery Channel, Dreamlux Media
grand
winner

Entrant Company

Dreamlux Media

Category

Broadcast / Television / Broadcast / Television / Other__

Country / Region

United States

2023
Commercial & Marketing
NYX Awards 2023 Winner - Pacific Drive - Story Trailer, Player One Trailers
grand
winner

Entrant Company

Player One Trailers

Category

Commercial & Marketing / Editing

Country / Region

United States