2023

NYX Awards - 2023 Grand Winner Winner

SCOUTS CANADA IS CONCERNED ABOUT YOUR (BASIC CAMPING SKILLS

Entrant Company

Pointman News Creation

Category

Public Relations - Publicity Campaign

Client's Name

Scouts Canada

Country / Region

Canada

Experience Level

Agency

For our first project with Scouts Canada, Pointman created a strong (and media attention-getting)

humour campaign to highlight Scouts as the Country's undisputed camping skills leader.

Our National survey showed that Canadians are largely lacking in basic Outdoor skills, including how

to handle a bear encounter (23.2% would do the wrong thing), how NOT to eat a poisonous plant (like

46.7% of Canadians would ) or properly pitch a tent (35.7% of Canadians have no idea how to do it.)

Our pitch dominated media across the Country in the early spring and firmly reminded Canadians that

Scouts is the 'OG' of camping competence - just in time for camping season.

Coverage highlights included: CTV's The Social, City TV Major Market Stations, Global TV Major

Market Stations, CTV Major Market Stations, CBC Radio Nationally, Newstalk 1010 (Toronto), CJAD

Montreal, Ottawa Citizen, The Montreal Gazette, National Post, Vancouver Province etc.

2023
Commercial & Marketing
NYX Awards 2023 Winner - Pacific Drive - Gameplay Trailer
grand
winner

Entrant Company

Player One Trailers

Category

Commercial & Marketing - Motion Graphics

Country / Region

United States

2023
Broadcast / Television
NYX Awards 2023 Winner - Live To Farm - Discovery Channel
grand
winner

Entrant Company

Dreamlux Media

Category

Broadcast / Television - Education

Country / Region

United States

2023
Commercial & Marketing
NYX Awards 2023 Winner - Aramco Saudi National Day
grand
winner
Aramco Saudi Arabia

Entrant Company

NEEDaFIXER

Category

Commercial & Marketing - Cinematography / Videography

Country / Region

United Kingdom

2023
Commercial & Marketing
NYX Awards 2023 Winner - Bounce Shot - Official Trailer
grand
winner

Entrant Company

Player One Trailers

Category

Commercial & Marketing - Games / Games Related

Country / Region

United States