General Motors Design Outreach + Development Brand Identity

Automotive design, as we recognize it today, has its roots in General Motors. Beginning in 1927, GM became the first automotive manufacturer to standardize the design process within product development.

GM Design Outreach + Development cultivates top-tier creative talents and connects individuals to what truly matters - shaping a brighter future. GM DESIGN O+D is committed to fostering inclusive and accessible career opportunities in creative design at GM, while actively engaging with communities at all levels to promote artistic and innovative career paths.