2023

NYX Awards - 2023 Grand Winner Winner: Yu Chen

General Motors Design Outreach + Development Brand Identity

Entrant Company

Yu Chen

Category

Design / Corporate Identity

Client's Name

General Motors

Country / Region

China

Experience Level

Internal

Automotive design, as we recognize it today, has its roots in General Motors. Beginning in 1927, GM became the first automotive manufacturer to standardize the design process within product development.
GM Design Outreach + Development cultivates top-tier creative talents and connects individuals to what truly matters - shaping a brighter future. GM DESIGN O+D is committed to fostering inclusive and accessible career opportunities in creative design at GM, while actively engaging with communities at all levels to promote artistic and innovative career paths.

2023
Strategic Campaign
NYX Awards 2023 Winner - State Farm Park in iHeartland on Roblox, The Marketing Arm, Optimum Media Direction
grand
winner

Entrant Company

The Marketing Arm, Optimum Media Direction

Category

Strategic Campaign / Brand Strategy Campaign

Country / Region

United States

2023
Content Marketing Strategy
NYX Awards 2023 Winner - Taylor Stitch X Hawke Media, Hawke Media
grand
winner

Entrant Company

Hawke Media

Category

Content Marketing Strategy / Paid Advertising Content (NEW)

Country / Region

United States

2023
Branded Content
NYX Awards 2023 Winner - The History of Formula E, VIUGO Studios
grand
winner
Saudia Airlines / Formula E

Entrant Company

VIUGO Studios

Category

Branded Content / 3D Animation

Country / Region

United Arab Emirates

2023
Social Media
NYX Awards 2023 Winner - Black Mesa Social Media, Infernozilla
grand
winner
Crowbar Collective

Entrant Company

Infernozilla

Category

Social Media / Facebook Page

Country / Region

United States