ByDzyne Integrated Marketing / Branding for products

Branding is undoubtedly one of ByDzyne's strengths. Over the past four years in the market, the company has focused its efforts on strengthening its brand identity through campaigns and communication strategies that encompass its presence in digital media, as well as the conceptualization of its products and services.

The latter corresponds to a creative process in which the attributes of the product or service are identified, a visual identity is established, and messages are defined to connect with the target audience. ByDzyne consistently ensures alignment between the company's brand guidelines and the implementation of each product within its portfolio. It is crucial for ByDzyne that everything associated with the brand conveys exclusivity, quality, power, and success, and fosters a lifestyle of care, beauty, knowledge, and balance. These elements are reflected in graphic designs, videos, websites, events, and the customer experience.

An example of this is BD Dream Vacations, a luxury travel subscription to exotic destinations at a very low cost. The marketing and branding strategy for this product consists of compelling calls to action through concise phrases, combined with aspirational images that resonate with the human desire to explore, discover, and connect with new cultures. Products like SMA Pro and Rosetta Stone, which offer trading and language training respectively, are promoted by highlighting the advantages of acquiring new knowledge and the opportunities it brings in terms of financial, professional, and cultural growth. In this way, the individual attributes of each product are emphasized without neglecting ByDzyne's unique characteristics.