2023

NYX Awards - 2023 Grand Winner Winner: Groove Jones

Bullseye’s Holiday Adventure AR Experience

Entrant Company

Groove Jones

Category

Advertising / Point of Purchase

Client's Name

Target

Country / Region

United States

Experience Level

Agency

For the 2022 holiday season, X-FCTR worked with Groove Jones to bring a massive in-store AR campaign to life for their client, Target. By scanning a QR Code on floor decals or custom aisle endcap displays, holiday shoppers can unlock a winter wonderland featuring Target’s mascot – Bullseye, and virtually play with this holiday’s hottest toys.
Inside the Target store, shoppers can activate a portal experience, where they launch a Target holiday wonderland that engages the shopper in exploring the exclusive holiday toys. The shopper will open a portal and step into it physically and walk around.
If the real-world space doesn’t allow the user to move freely, we added a teleportation option where they could click on a visible beacon and teleport to where they want to be and use their phone to look around and admire the environment and explore the toys.
The experience featured multiple AR experiences and games, including:
• Interactive AR Game Featuring Animal Planet Deep Sea Shark Rescue Submarine Playset
• Bluey Ultimate Lights & Sounds Playhouse Scavenger Hunt
• Take a Tour of Barbie’s Vacation Home
• Build Your Very Own Gingerbread House Featuring Favorite Day Classic House Gingerbread Kit

2023
Student Submission
NYX Awards 2023 Winner - Bamboo Slips Liquor, Qianying Niu
grand
winner
Qianying Niu

Entrant Company

Qianying Niu

Category

Student Submission / Student Packaging Design

Country / Region

United States

2023
Video / Web Based Productions
NYX Awards 2023 Winner - ADNOC-CCUS, Action Media Production
grand
winner
ADNOC

Entrant Company

Action Media Production

Category

Video / Web Based Productions / Environmental

Country / Region

United Arab Emirates

2023
Strategic Campaign
NYX Awards 2023 Winner - Opening of Tin Building by Jean-Georges , The Howard Hughes Corporation
grand
winner

Entrant Company

The Howard Hughes Corporation

Category

Strategic Campaign / Event Campaign

Country / Region

United States

2023
Publications
NYX Awards 2023 Winner - Quanta Services 2021 Sustainability Report, Carimus
grand
winner

Entrant Company

Carimus

Category

Publications / Annual Report

Country / Region

United States