2023

NYX Awards - 2023 Grand Winner Winner

Bullseye’s Holiday Adventure AR Experience

Entrant Company

Groove Jones

Category

Advertising - Point of Purchase

Client's Name

Target

Country / Region

United States

Experience Level

Agency

For the 2022 holiday season, X-FCTR worked with Groove Jones to bring a massive in-store AR campaign to life for their client, Target. By scanning a QR Code on floor decals or custom aisle endcap displays, holiday shoppers can unlock a winter wonderland featuring Target’s mascot – Bullseye, and virtually play with this holiday’s hottest toys.

Inside the Target store, shoppers can activate a portal experience, where they launch a Target holiday wonderland that engages the shopper in exploring the exclusive holiday toys. The shopper will open a portal and step into it physically and walk around.

If the real-world space doesn’t allow the user to move freely, we added a teleportation option where they could click on a visible beacon and teleport to where they want to be and use their phone to look around and admire the environment and explore the toys.

The experience featured multiple AR experiences and games, including:

• Interactive AR Game Featuring Animal Planet Deep Sea Shark Rescue Submarine Playset

• Bluey Ultimate Lights & Sounds Playhouse Scavenger Hunt

• Take a Tour of Barbie’s Vacation Home

• Build Your Very Own Gingerbread House Featuring Favorite Day Classic House Gingerbread Kit

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