2023

NYX Awards - 2023 Grand Winner Winner: Groove Jones

Bullseye’s Holiday Adventure AR Experience

Entrant Company

Groove Jones

Category

Advertising / Point of Purchase

Client's Name

Target

Country / Region

United States

Experience Level

Agency

For the 2022 holiday season, X-FCTR worked with Groove Jones to bring a massive in-store AR campaign to life for their client, Target. By scanning a QR Code on floor decals or custom aisle endcap displays, holiday shoppers can unlock a winter wonderland featuring Target’s mascot – Bullseye, and virtually play with this holiday’s hottest toys.
Inside the Target store, shoppers can activate a portal experience, where they launch a Target holiday wonderland that engages the shopper in exploring the exclusive holiday toys. The shopper will open a portal and step into it physically and walk around.
If the real-world space doesn’t allow the user to move freely, we added a teleportation option where they could click on a visible beacon and teleport to where they want to be and use their phone to look around and admire the environment and explore the toys.
The experience featured multiple AR experiences and games, including:
• Interactive AR Game Featuring Animal Planet Deep Sea Shark Rescue Submarine Playset
• Bluey Ultimate Lights & Sounds Playhouse Scavenger Hunt
• Take a Tour of Barbie’s Vacation Home
• Build Your Very Own Gingerbread House Featuring Favorite Day Classic House Gingerbread Kit

2023
Commercial & Marketing
NYX Awards 2023 Winner - When Your Heart Needs Travel Canada’s Heart is Calling, Travel Manitoba
grand
winner

Entrant Company

Travel Manitoba

Category

Commercial & Marketing / Tourism

Country / Region

Canada

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COVID-19 Related
NYX Awards 2023 Winner - The lifecycle of SARS-CoV-2, Phospho Ltd
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winner
Maastricht University

Entrant Company

Phospho Ltd

Category

COVID-19 Related / Education

Country / Region

United Kingdom

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Commercial & Marketing
NYX Awards 2023 Winner - The Lamplighters League - Release Date Trailer, Player One Trailers
grand
winner

Entrant Company

Player One Trailers

Category

Commercial & Marketing / Games / Games Related

Country / Region

United States

2023
Video / Web Based Productions
NYX Awards 2023 Winner - Journey To The Beautiful Game in New Zealand, Beautiful Destinations
grand
winner

Entrant Company

Beautiful Destinations

Category

Video / Web Based Productions / Travel / Tourism

Country / Region

United States