“Schwab Firebird” AR Experience for the Charles Schwab Chall

Groove Jones worked with the Charles Schwab R&D team, Non-traditional activations team, Media Team, Sponsorships Team, and their agency Episode Four to bring an AR experience that highlights the technical and custom upgrades on the Schwab Firebird.

The custom-built firebird was built and designed by Steve Strope at Pure Vision, who creates amazing one-of-a-kind street machines. The car was designed with original, striking features, like Schwab-branded paintwork, a Colonial-inspired interior, and multiple tech upgrades.

After launching the AR experience, golf (and car) fans can place the Schwab Firebird wherever they want. Once activated, they can rotate and position the ride for some great photo ops. By tapping on the multiple hotspots, they start the custom features in the vehicle. Tap on the engine or the seat icon, and 3D animated AR elements fly out of the car for you to check out