2023

NYX Awards - 2023 Silver Winner Winner: Yanming Chen

Bikaoci Mini App

Entrant Company

Yanming Chen

Category

Mobile App / Education

Client's Name

Country / Region

United States

Experience Level

Agency

About The Entry

"Bikaoci" (Because) is a WeChat-based mini-program designed for Chinese GRE(Graduate Record Examinations) takers to prepare for tests. It features highly effective vocabulary memorizing methods to help non-English speakers succeed in preparing for GRE. Since WeChat is the social/messenger mobile application with the most active users in China, "Bikaoci" is built within it for easy accessibility and the best group learning experiences.
The design of this project includes three major parts: UI/UX design, motion graphics design, and storytelling.





Inspiration
As more Chinese students pursue graduate-level education in the US, the GRE test becomes highly competitive. Lacking native linguistic advantages and proper preparations, these students face many challenges, including memorizing and understanding complicated vocabulary. They cannot efficiently track their progress through traditional paper-based training. They are not certain whether they remembered those words and were ready to apply them in the exam.





"Bikaoci" is the ultimate solution to the above issues. Powered by ten major dictionaries, the application is designed to provide the best resources and the best user experience.

2023
Branded Content
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silver
winner
Jewel-Osco

Entrant Company

Brand Ave. Studios/Amplified Digital Agency

Category

Branded Content / Business-to-Consumer

Country / Region

United States

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Entrant Company

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Category

Website / Real Estate

Country / Region

United States

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Advertising
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Entrant Company

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Category

Advertising / Advertising Campaign

Country / Region

United States

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Entrant Company

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Category

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Country / Region

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