2023

NYX Awards - 2023 Grand Winner Winner

Bamboo Slips Liquor

Entrant Company

Qianying Niu

Category

Student Submission - Student Packaging Design

Client's Name

Qianying Niu

Country / Region

United States

Experience Level

Student

This Bamboo Slips Liquor design is based on two motifs: the bamboo slips were used by ancestors to document and spread Chinese musical and ritual culture in a paper-lacking era. Second, originated from a small town Cang-Shan, the liquor requires years to distill, echoing the ancient philosophy that rewards come with patience.

This design centers around “Zen,” using black as the main product color to emphasize purity and profoundness. The package uses bamboo slips as material. Opening the liquor package is like opening a bamboo slip in ancient China. Inside the package is a Chinese poem, “The Decree of Wine,” which is carved on bamboo slips. The design blends the cultural reading experience with the purity and excellence of the liquor together, uncovering the rich story which blossoms at every sip of the liquor.

This is the first Chinese liquor to use a non-label design. All the materials of the design are sustainable and reusable, which solves the recycling dilemma common to the liquor industry. Blending bamboo slips, calligraphy, and carefully orchestrated bottle shape, the design aims to bring back both reading and drinking cultures central to Asian people. The design connects history, ancient Chinese calligraphy, sustainable material, and zen culture together.

Credits

Creative Director
Qianying Niu
Design Director
Qianying Niu
Art Direction
Qianying Niu
Design
Qianying Niu
Project Management
Qianying Niu
3D Design
Qianying Niu
3D Rendering
Qianying Niu
Calligraphy Design
Qianying Niu
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