2023

NYX Awards - 2023 Grand Winner Winner

Profit Hunter: A Force with Nature: Tech Shark

Entrant Company

Gravity Global

Category

Marketing Effectiveness - Product Launch

Client's Name

Country / Region

United Kingdom

Experience Level

Agency

The new Profit Hunter campaign was designed as a showstopper creative idea for Embraer to generate brand fame internationally as awareness of Embraer was low outside of the Americas.

Today the campaign is the most talked about campaign in the aviation industry and it continues to excite and engage its global audiences, outperforming the might and spending power of giants like Boeing and Airbus.

The new ‘Tech-Shark’ campaign started life as an animation and then became the actual livery of the Embraer Profit Hunter aircraft designed for the first live air show event held in Singapore in February 22.

The campaign was activated across all channels-paid, owned and earned.

Top of funnel activities included paid digital, trade press, DooH, social, PR, webinars, experiential activities, video, website, and using the aircraft itself as a flying poster site.

Middle of funnel activities included, webinars, website, whitepapers, customer presentations, experiential events.

Bottom of funnel – a customer demo tour of Asia Pacific as well as a customer event at the Singapore Airshow

The campaign outperformed across all KPIs – reach, engagement and brand sentiment making Embraer the world’s most loved aircraft manufacturer – as well as gaining a $10bn order book too!

Credits

All@GravityGlobal
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grand
winner

Entrant Company

WePlay Studios

Category

Virtual Events - Graphics

Country / Region

United States

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NYX Awards 2023 Winner - 5 Stages of Chronic Kidney Disease (CKD) video
grand
winner

Entrant Company

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Category

Video / Web Based Productions - Education

Country / Region

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NYX Awards 2023 Winner - Art & Magic
grand
winner
Debra Parr / Art and Art History / Columbia College Chicago

Entrant Company

Sharon and Guy

Category

Design - Poster (Single)

Country / Region

United States

2023
 
NYX Awards 2023 Winner - Profit Hunter: A Force with Nature: Tech Shark
grand
winner

Entrant Company

Gravity Global

Category

Integrated Marketing - Intergrated Marketing / Other__

Country / Region

United Kingdom