2023
Entrant Company
Gravity Global
Category
Marketing Effectiveness - Product Launch
Client's Name
Country / Region
United Kingdom
Experience Level
Agency
The new Profit Hunter campaign was designed as a showstopper creative idea for Embraer to generate brand fame internationally as awareness of Embraer was low outside of the Americas.
Today the campaign is the most talked about campaign in the aviation industry and it continues to excite and engage its global audiences, outperforming the might and spending power of giants like Boeing and Airbus.
The new ‘Tech-Shark’ campaign started life as an animation and then became the actual livery of the Embraer Profit Hunter aircraft designed for the first live air show event held in Singapore in February 22.
The campaign was activated across all channels-paid, owned and earned.
Top of funnel activities included paid digital, trade press, DooH, social, PR, webinars, experiential activities, video, website, and using the aircraft itself as a flying poster site.
Middle of funnel activities included, webinars, website, whitepapers, customer presentations, experiential events.
Bottom of funnel – a customer demo tour of Asia Pacific as well as a customer event at the Singapore Airshow
The campaign outperformed across all KPIs – reach, engagement and brand sentiment making Embraer the world’s most loved aircraft manufacturer – as well as gaining a $10bn order book too!
Credits
Entrant Company
VZ Agency
Category
Video / Web Based Productions - Motion Graphics
Country / Region
Russia
Entrant Company
VZ Agency
Category
Video / Web Based Productions - Animation
Country / Region
Russia
Entrant Company
Hawke Media
Category
Content Marketing Strategy - Agency / Client Partnership (NEW)
Country / Region
United States
Entrant Company
Player One Trailers
Category
Commercial & Marketing - Motion Graphics
Country / Region
United States