2023

NYX Awards - 2023 Grand Winner Winner: K11 Concepts Limited

METAVISION

Entrant Company

K11 Concepts Limited

Category

Integrated Marketing / Intergrated Marketing / Other__

Client's Name

Country / Region

Hong Kong SAR

Experience Level

Internal

K11 MUSEA is the pioneer in introducing immersive experiences of art and culture to the public as THE ULTIMATE CULTURAL-RETAIL DESTINATION, the home of best-in-class venues for world class art exhibitions.
K11 MUSEA hosts Hong Kong’s MOST DIVERSE NFT EXHIBITION to date, bringing a curation of 200 of the most iconic and coveted NFT creations to the masses — democratizing the new frontier of art & culture.
Bridging the physical and digital worlds by showcasing over 200 NFTs on around 650 digital screens spanning 9 levels of K11 MUSEA, along with in-person tours, METAVISION was the first time members of the public got direct access to such a roster of high-value artworks.
Engaging the public with a variety of online and offline activities, ranging from Hashtag game and digital game, to book physical tour and register online tours, workshops and talks — open up the possibilities of the next iteration of the internet — the Metaverse — to all!
With METAVISION, K11 MUSEA is able to draw public attention among the competitors, inject new motive to boost the retail market.

2023
Public Relations
NYX Awards 2023 Winner - Mortlach By Design , Alpha Kilo
grand
winner

Entrant Company

Alpha Kilo

Category

Public Relations / Publicity Campaign

Country / Region

United States

2023
Advertising
NYX Awards 2023 Winner - Deep in the Brain - Brain Universe, LinLin
grand
winner
CMG Film, Drama and Documentary Programming Center

Entrant Company

LinLin

Category

Advertising / Poster (Single)

Country / Region

China

2023
Commercial & Marketing
NYX Awards 2023 Winner - Mythforce - Launch Trailer, Player One Trailers
grand
winner

Entrant Company

Player One Trailers

Category

Commercial & Marketing / Cinematography / Videography

Country / Region

United States

2023
Marketing Effectiveness
NYX Awards 2023 Winner - Profit Hunter: A Force with Nature: Tech Shark, Gravity Global
grand
winner

Entrant Company

Gravity Global

Category

Marketing Effectiveness / Branding Strategy Campaign

Country / Region

United Kingdom