2023

NYX Awards - 2023 Grand Winner Winner

METAVISION

Entrant Company

K11 Concepts Limited

Category

Integrated Marketing - Intergrated Marketing / Other__

Client's Name

Country / Region

Hong Kong SAR

Experience Level

Internal

K11 MUSEA is the pioneer in introducing immersive experiences of art and culture to the public as THE ULTIMATE CULTURAL-RETAIL DESTINATION, the home of best-in-class venues for world class art exhibitions.

K11 MUSEA hosts Hong Kong’s MOST DIVERSE NFT EXHIBITION to date, bringing a curation of 200 of the most iconic and coveted NFT creations to the masses — democratizing the new frontier of art & culture.

Bridging the physical and digital worlds by showcasing over 200 NFTs on around 650 digital screens spanning 9 levels of K11 MUSEA, along with in-person tours, METAVISION was the first time members of the public got direct access to such a roster of high-value artworks.

Engaging the public with a variety of online and offline activities, ranging from Hashtag game and digital game, to book physical tour and register online tours, workshops and talks — open up the possibilities of the next iteration of the internet — the Metaverse — to all!

With METAVISION, K11 MUSEA is able to draw public attention among the competitors, inject new motive to boost the retail market.

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Entrant Company

Player One Trailers

Category

Commercial & Marketing - Directing

Country / Region

United States

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AkzoNobel Packaging Coating (ANPC)

Entrant Company

Gravity Global

Category

Social Media - Social Content / Post

Country / Region

United Kingdom

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Entrant Company

Player One Trailers

Category

Commercial & Marketing - Motion Graphics

Country / Region

United States

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Entrant Company

Player One Trailers

Category

Commercial & Marketing - Editing

Country / Region

United States