The SHOW, and a whole lot of emotions

Entry: AdFed MN “The Show” Event Theme Development and Execution

Yamamoto was honored and excited to be asked to develop the theme for The Show, AdFed Minnesota’s local creative competition held annually in early March. The development and execution for this campaign was 100% pro bono.

Because of COVID-19, the event had been a 100% virtual event the previous two years, so AdFed and Yamamoto were committed to bringing back an in-person event in 2022.

Yamamoto developed a theme that was a commiseration of the “Wave of Emotions” the advertising and marketing community had been experiencing the previous two years in a fun, retro tongue-in-cheek campaign that encouraged ad people to come out of their shells and enjoy an evening with friends. Hence, “The Show – and whole lot of emotions” theme was born!

As a bonus to this effort, this 2022 event raised more money in the history of the event which enabled AdFed MN to continue supporting their ongoing programs, plus new ones!

Yamamoto produced the following:

Pre-Event Tactics

• The Show Event Website

• Social Posts

Animated/Static

Giphy Stickers

• Online Newsletters

AdFed Newsletter

The Show Newsletter

• EventBrite®, OpenWater® and Google® Platform Headers

• Digital Billboard posted in downtown Minneapolis

• Direct messaging

During-Event Tactics

• Event Monitor Screensaver

• Venue Space Lighting and Motion Graphics

• Countdown to Event Video

• Event Intro Video

• Winning Entries Video

• Custom-printed Swag Box and Card

• Custom-printed Cooler Backpack

• Mystery Tattoo Kiosk with Custom Tattoo Designs

• Sweatpants and Hoodies for Staff

• Compliment Selfie-Mirror

• Onsite Aura Reader

• Coloring Lounge

• Mood Rings and Printed Color Code