2023

NYX Awards - 2023 Silver Winner Winner: VSA Partners

Sappi Boosts Employee Retention, Recruitment & Pride

Entrant Company

VSA Partners

Category

Series or Campaign / Recruitment

Client's Name

Sappi North America

Country / Region

United States

Experience Level

Public Relations Firm

Facing an industry-wide challenge of a maturing workforce and increasing difficulty in finding and hiring younger employees while also retaining top talent in remote areas, Sappi North America needed to innovate its recruitment strategy. As a leader in sustainability with a bold purpose to harness the power of trees, the company aimed to recruit the next generation of workers—ranging from foresters to engineers and from sales employees to R&D scientists—by displaying the global impact its employees have. Through the campaign, Sappi hoped to connect with younger candidates, primarily Gen Z and Millennials, to bolster its workforce and bring up the next generation of the wood-pulp workforce. However, prospective candidates had little knowledge of the growth potential within the company and required education about the innovative and sustainable impact of the industry: Sappi’s state-of-the-art manufacturing facilities are not like the old paper mills of decades past, and its premium paper-based products are used by consumers every day across the globe.
These career-specific videos were used for recruiting positions for R&D, forestry, sales and engineering. By highlighting employees in various positions who shared their first-hand accounts, Sappi captured what working for this innovative and forward-thinking company truly means. The videos conveyed that being leaders in sustainability is rewarding both in professional growth and the personal satisfaction that comes with being part of the solution to the world’s environmental challenges.
Further, the series dispelled outdated perceptions of the paper industry to demonstrate that Sappi offers a dynamic and thriving workplace where talented people are welcomed and empowered. The videos also showcased the breadth of opportunities in Sappi’s world-class manufacturing and R&D facilities and visually walked through the impact of the sustainable work happening at Sappi.
Whether employees are driving environmentally friendly forestry practices or supporting business operations, assisting a client with a market-leading sustainability initiative or performing innovative R&D projects and working with cutting-edge technology, their job at Sappi makes a global impact.

Credits

Associate Partner, Writing: Bill Maday
Associate Creative Director: Elaine Palutsis
Associate Partner, Client Engagement: Doug Gallow
Project Manager: Kate Barr
Director, Animation and Editorial: Thomas Horne
Director, Motion Production: Bryan Haney
Editor: Valerie Paykov
Associate Producer, Motion: Taylor Tran
Editor: Josh Peterson
2023
Student Submission
NYX Awards 2023 Winner - Dubai, Higher Colleges of Technology HCT
silver
winner
Dubai Municipality

Entrant Company

Higher Colleges of Technology HCT

Category

Student Submission / Student Illustration

Country / Region

United Arab Emirates

2023
Video / Web Based Productions
NYX Awards 2023 Winner - Schools Rule, Accountable Healthcare Staffing
silver
winner

Entrant Company

Accountable Healthcare Staffing

Category

Video / Web Based Productions / Animation

Country / Region

United States

2023
Integrated Marketing
NYX Awards 2023 Winner - The End of the weld, Gravity Global
silver
winner
CPC (Colder Products Company)

Entrant Company

Gravity Global

Category

Integrated Marketing / Social Media

Country / Region

United Kingdom

2023
Design
NYX Awards 2023 Winner - General Motors Design Outreach + Development Brand Identity, Yu Chen
silver
winner

Entrant Company

Yu Chen

Category

Design / Logo

Country / Region

China