2023

NYX Awards - 2023 Grand Winner Winner

Make the plant-positive choice, the simple choice.

Entrant Company

Appnovation Technologies

Category

Website - Food & Beverage

Client's Name

Alpro

Country / Region

Canada

Experience Level

Agency

Like your morning coffee with some tasty oat milk, Alpro.com needed a refreshing approach to enhance their site with a new design and better UX to accommodate the audience's changing needs, with a more user-centric discoverability experience for users to explore and easily find what they are looking for. Four key themes emerged through heuristic evaluation, user testing, user research, and motion study: Discoverability, Recipes, Brand Enhancements and Motion. With this in mind, we created an experience that didn’t just bring the brand to life, but showed the life in the brand, educated users about healthy choices available with plant-based options and shared ideas, inspiration and recipes to create irresistibly tasty foods. A bold and delightful website to be proud of, helping Alpro shape the future, paving the way for the next wave of immersive experiences, delivered at scale.

Using motion as the vehicle, we enhanced the Alpo brand by emphasizing the naturalness of their products and infusing a sense of taste into the site. Alpro is known for its great taste and we wanted to create a site that looked as good as it tastes.

We also looked at how we could inject more brand personality into the site, creating the feeling that users could ‘taste’ the ingredients. Each Alpro product is bursting with natural goodness. It is brought to life with more colorful, rich photography and a storytelling approach on product pages including where products come from, how to use them, and links to recipes.

The result? The new Alpro.com features an optimized user experience, with higher customer engagement levels, more returning visits and an increased number of pages viewed per visit, bringing them closer to their audience. A bold and delightful website to be proud of, helping Alpro shape the future, paving the way for the next wave of immersive experiences, delivered at scale.

Credits

Lead designer
Dan Simkins
UX Lead
Jodie Keily
Creative Director
Amanda Glasgow
UI Designer
Susanna Ward
Junior UI/UX
Saphia Ezziane
Client Lead
Piet -Hein van Drie
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