2023

NYX Awards - 2023 Grand Winner Winner

Ready or Not Newsletter

Entrant Company

Infernozilla

Category

Content Marketing Strategy - Blog (NEW)

Client's Name

VOID Interactive

Country / Region

United States

Experience Level

Agency

In keeping the community engaged and informed between long development update cycles for the game “Ready or Not”, we helped take over this task in crafting their monthly newsletter, which gives extensive transparency to its players and fans on the development of the game in an entertaining and easy-to-digest format. With 46 newsletters written in the last 12 months, volume #45 of this newsletter series was a “Year in Review” and took this series’ success to new heights. It boasted 4,473,646 unique impressions, 212,887 views, and 2334 upvotes on the Steam platform. For context, this is 50% above the average impressions.



This particular newsletter featured some fan-made content from contests that we hosted in 2022, as well as highlighting all the milestones and additions to the game throughout the year. Every single volume throughout the year has garnered at least 2 million impressions and over 150k views and has been growing consistently.

2023
Commercial & Marketing
NYX Awards 2023 Winner - Path of Titans: Nighstalker
grand
winner

Entrant Company

Player One Trailers

Category

Commercial & Marketing - Motion Graphics

Country / Region

United States

2023
Content Marketing Strategy
NYX Awards 2023 Winner - Taylor Stitch X Hawke Media
grand
winner

Entrant Company

Hawke Media

Category

Content Marketing Strategy - Agency / Client Partnership (NEW)

Country / Region

United States

2023
Social Media
NYX Awards 2023 Winner - Black Mesa Social Media
grand
winner
Crowbar Collective

Entrant Company

Infernozilla

Category

Social Media - Twitter Engagement

Country / Region

United States

2023
Design
NYX Awards 2023 Winner - 2022 McCafé Holiday Cups
grand
winner
McDonald's U.S.

Entrant Company

Boxer Brand Design

Category

Design - Packaging (Series)

Country / Region

United States