2023

NYX Awards - 2023 Gold Winner Winner: Infernozilla

Black Mesa Language Translation Project

Entrant Company

Infernozilla

Category

Strategic Campaign / Strategic Communications / Other__

Client's Name

Crowbar Collective

Country / Region

United States

Experience Level

Agency

The popular remake of Half-Life named Black Mesa had the vision of bringing the game to every corner of the world's language and culture. To do this, it needed to translate the game into dozens of languages, however, the game utilizes a very old localization system, making it difficult for translation experts and agencies to work on said translations. The game also has 206,033 unique words to translate from the UI to closed captions and a multitude of other strings. All these characters combined in translating this to the game in dozens of languages would’ve cost the developers 100s of thousands of dollars. As community and marketing experts, Infernozilla took on the challenge to translate the game into what is today with over 30 languages within 1.5 Months and reduced the cost to only $500 by mobilizing the community.
Once the platform and its translation strings were set up, we have done a set of tasks to make it successful:
We created multiple visual assets and promotional materials and promoted this campaign over the game's platforms including Facebook, Twitter, Instagram, Discord, and Steam
We set up different channels and categories for our team to work closely with us to support voluntary translators and any issues they experience
We hosted various milestone giveaways and contests competing for one language over the other giving top translators prizes
For languages that have been translated, we recruited the top translators of that language to be a voluntary proofreader and have a quality assurance process in place for completed translations
In the end, we were able to translate 6,180,990 words equating to 30 successfully translated languages with the help of an overall active 1396 volunteers from all over the world. The community even requested that we redo the Russian and Spanish languages that were originally translated by a professional localization company as it was riddled with errors and missed video game context. So these 2 languages were retranslated and now the community gets to enjoy them error free in an immersive experience with their own language.

2023
Broadcast / Television
NYX Awards 2023 Winner - Live To Farm - Discovery Channel, Dreamlux Media
gold
winner

Entrant Company

Dreamlux Media

Category

Broadcast / Television / Cinematography / Videography

Country / Region

United States

2023
YouTube / Vimeo Videos
NYX Awards 2023 Winner - News Corp - Benefits Overview, Isadora Digital Agency
gold
winner

Entrant Company

Isadora Digital Agency

Category

YouTube / Vimeo Videos / Informational

Country / Region

United States

2023
Commercial & Marketing
NYX Awards 2023 Winner - Moonbreaker - Early Access Gameplay Trailer, Player One Trailers
gold
winner
Unknown Worlds Entertainment

Entrant Company

Player One Trailers

Category

Commercial & Marketing / Sound / Sound Design

Country / Region

United States

2023
Website
NYX Awards 2023 Winner - KoçSistem's Green Intelligence Project's Website, KoçSistem Bilgi ve IletiSim Hizmetleri A.S
gold
winner
KoçSistem Bilgi ve IletiSim Hizmetleri A.S

Entrant Company

KoçSistem Bilgi ve IletiSim Hizmetleri A.S

Category

Website / Green / Eco-Friendly

Country / Region

Turkey