2023

NYX Awards - 2023 Gold Winner Winner

Hell is Others Bloodhunt Event

Entrant Company

Infernozilla

Category

Strategic Campaign - Event Campaign

Client's Name

Strelka Games

Country / Region

United States

Experience Level

Agency

Alongside the launch of Hell is Others on Epic Store with a 2 days weekend free access, we helped activate a community event campaign called “Blood Hunt”.



The goal was for players to log in a certain amount of times during the event as well as kill a certain amount of enemies. Our client Strelka Games, estimated that a hard-to-reach goal would be “200,000” enemies - the event proved to be so popular that in its conclusion, the player base reached “4,318,553” kills. Completely surprised us and the game’s developers. One of the direct results of this was significant Twitter follower growth and an increase in Twitter Post link Clicks. The Hell is Others’ Instagram account also got a healthy boost in reach and engagements and increasing the audience on their Discord server by over 1.5k.

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