2023

NYX Awards - 2023 Grand Winner Winner

Hell is Others Bloodhunt Event

Entrant Company

Infernozilla

Category

Strategic Campaign / Social Media Campaign

Client's Name

Strelka Games

Country / Region

United States

Experience Level

Agency

Alongside the launch of Hell is Others on Epic Store with a 2 days weekend free access, we helped activate a community event campaign called “Blood Hunt”.



The goal was for players to log in a certain amount of times during the event as well as kill a certain amount of enemies. Our client Strelka Games, estimated that a hard-to-reach goal would be “200,000” enemies - the event proved to be so popular that in its conclusion, the player base reached “4,318,553” kills. Completely surprised us and the game’s developers. One of the direct results of this was significant Twitter follower growth and an increase in Twitter Post link Clicks. The Hell is Others’ Instagram account also got a healthy boost in reach and engagements and increasing the audience on their Discord server by over 1.5k.

2023
Broadcast / Television
NYX Awards 2023 Winner - Live To Farm - Discovery Channel
grand
winner

Entrant Company

Dreamlux Media

Category

Broadcast / Television / Nature / Wildlife

Country / Region

United States

2023
Commercial & Marketing
NYX Awards 2023 Winner - Wyrdsong - Announcement Trailer
grand
winner
Something Wicked Games

Entrant Company

Player One Trailers

Category

Commercial & Marketing / Art Direction

Country / Region

United States

2023
Commercial & Marketing
NYX Awards 2023 Winner - When Your Heart Needs Travel Canada’s Heart is Calling
grand
winner

Entrant Company

Travel Manitoba

Category

Commercial & Marketing / Tourism

Country / Region

Canada

2023
Broadcast / Television
NYX Awards 2023 Winner - Occupants
grand
winner
Russ Emanuel

Entrant Company

Russem Productions

Category

Broadcast / Television / Sci-Fi

Country / Region

United States