2023

NYX Awards - 2023 Gold Winner Winner: Infernozilla

Black Mesa Social Media

Entrant Company

Infernozilla

Category

Social Media / Twitter Page

Client's Name

Crowbar Collective

Country / Region

United States

Experience Level

Agency

The task given by our client was to keep the community engaged and included maintaining the relationship with the community and keeping them entertained. We came together to plan out different social media activations to not only engage the existing community but grow it further. Over the last 3 months, we hosted several social media events such as:
Holiday Secret Scientist Giveaway with Gleam.io (https://gleam.io/) giveaway with Newly launched Merch prizes.
Community Hat Contest where several community members had to wear Black Mesa themed hats and submit it for the competition
Black Mesa themed Valentine's Day Baking Contest with members displaying their Valentine's Day/Black Mesa themed baked goods and many others in the pipeline
The results of this has been over 94.7k organic reach over Facebook and 12k engagement over 90 days. Twitter amassed 370k impressions over 2 months and had an engagement rate between 4.5% and 3.4%. The community has been more engaged than ever which has also spilled over onto their Discord server. We were able to achieve this all with player-generated fan art, drawings, photos, and content that we tapped into.

2023
Design
NYX Awards 2023 Winner - Barena Beer, CRX Design
gold
winner
AbInBev

Entrant Company

CRX Design

Category

Design / Packaging (Series)

Country / Region

Brazil

2023
Advertising
NYX Awards 2023 Winner - Shaping Change Together, Gravity Global
gold
winner
AkzoNobel Packaging Coating (ANPC)

Entrant Company

Gravity Global

Category

Advertising / Business / Trade Publication

Country / Region

United Kingdom

2023
Live Events
NYX Awards 2023 Winner - 2022 Summer Concert Series, The Rooftop at Pier 17
gold
winner

Entrant Company

The Rooftop at Pier 17

Category

Live Events / Live Events / Other__

Country / Region

United States

2023
Integrated Marketing
NYX Awards 2023 Winner - Energia: Fly the Future, Gravity Global
gold
winner

Entrant Company

Gravity Global

Category

Integrated Marketing / Intergrated Marketing / Other__

Country / Region

United Kingdom