2023

NYX Awards - 2023 Silver Winner Winner: CG Life

Vizgen: Explore New Dimensions Interactive Touchscreen & App

Entrant Company

CG Life

Category

Mobile App / Events

Client's Name

Vizgen

Country / Region

United States

Experience Level

Agency

Vizgen is a life sciences company developing the next generation of spatial genomics profiling tools to provide new insights into the biological systems that connect to human health and disease. The company launched its first commercial instrument the MERSCOPE™ Platform, the industry’s first high multiplexing, high resolution in situ commercial platform that combines single-cell and spatial genomics analysis in one integrated system.

Vizgen wanted to make an impact at conferences with an interactive touchscreen and iPad app to allow users, primary researchers, to explore the benefits and features of MERSCOPE.

Credits

Executive Creative Director
Lawrence Lee
Associate Creative Director, copy
Jim Banks
Art Supervisor
Courtney Reynolds
Account Supervisor
Shelby Pruitt
Senior Project Manager
Brittany Guess
Senior Scientific Content Editor
Grace Niewijk
2023
Branded Content
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winner
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Entrant Company

Carbon

Category

Branded Content / Art Direction

Country / Region

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Marketing Effectiveness
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Entrant Company

Helen + Gertrude

Category

Marketing Effectiveness / Digital Marketing Campaign

Country / Region

United States

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Strategic Campaign
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Entrant Company

Mobupps International Ltd.

Category

Strategic Campaign / Product Launch

Country / Region

Canada

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Design
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Entrant Company

TEAM LEWIS

Category

Design / Illustration / Infographic

Country / Region

United States