2023
Entrant Company
Dreamlux Media
Category
Content Marketing Strategy - B2C Branded Content Campaign (NEW)
Client's Name
Case IH, John Deere, Pivot Bio, Bayer Crop Science, DEKALB, Agrigold
Country / Region
United States
Experience Level
Agency
Live To Farm is a brand new show on Discovery Chanel that follows some of the top farmers of America, from the planting season through harvest. These farming families teach the general public about what goes on behind the scenes on a successful farm, while enjoying the dynamics at play within a family-run operation. The program also provides instruction and guidance to other working farmers about the technology, products, and techniques that go into producing a high yielding crop. By demonstrating the ongoing work of farmers, Live To Farm gives audiences a new appreciation for the people who often go unnoticed as they provide for us every day.
The show is sponsored by many of the biggest agricultural companies in the world - including John Deere, Case IH, Dekalb, Agrigold, Pivot Bio, Bayer Ag, and many more - in an effort to educate the general public about the worldwide endeavor to improve sustainability and awareness for the future of agriculture. The main goal is to provide effective marketing through product placement throughout the program.
Credits
Entrant Company
Player One Trailers
Category
Commercial & Marketing - Motion Graphics
Country / Region
United States
Entrant Company
Yamamoto Agency
Category
Video / Web Based Productions - Corporate Image
Country / Region
United States
Entrant Company
KOREA/TECH UNIVERSITY OF KOREA
Category
Student Submission - Student / Other__
Country / Region
South Korea
Entrant Company
Groove Jones
Category
Website - Green / Eco-Friendly
Country / Region
United States