2023

NYX Awards - 2023 Gold Winner Winner

Live To Farm

Entrant Company

Dreamlux Media

Category

Content Marketing Strategy / B2C Branded Content Campaign (NEW)

Client's Name

Case IH, John Deere, Pivot Bio, Bayer Crop Science, DEKALB, Agrigold

Country / Region

United States

Experience Level

Agency

Live To Farm is a brand new show on Discovery Chanel that follows some of the top farmers of America, from the planting season through harvest. These farming families teach the general public about what goes on behind the scenes on a successful farm, while enjoying the dynamics at play within a family-run operation. The program also provides instruction and guidance to other working farmers about the technology, products, and techniques that go into producing a high yielding crop. By demonstrating the ongoing work of farmers, Live To Farm gives audiences a new appreciation for the people who often go unnoticed as they provide for us every day.

The show is sponsored by many of the biggest agricultural companies in the world - including John Deere, Case IH, Dekalb, Agrigold, Pivot Bio, Bayer Ag, and many more - in an effort to educate the general public about the worldwide endeavor to improve sustainability and awareness for the future of agriculture. The main goal is to provide effective marketing through product placement throughout the program.

Credits

Creative Director
Jared Gagnon-Palick
Producer
Kevin Kalb
Producer
Brooks Cardinal
2023
Marketing Effectiveness
NYX Awards 2023 Winner - Driving New Patients for a Leading Radiology Provider
gold
winner

Entrant Company

Konstruct Digital

Category

Marketing Effectiveness / Digital Marketing Campaign

Country / Region

Canada

2023
Website
NYX Awards 2023 Winner - Liberty Common School
gold
winner
Liberty Common School

Entrant Company

Finalsite

Category

Website / School / Universities

Country / Region

United States

2023
Website
NYX Awards 2023 Winner - The Corrigan House
gold
winner
The Corrigan House

Entrant Company

Dreamscape Marketing

Category

Website / Health

Country / Region

United States

2023
Social Media
NYX Awards 2023 Winner - Getac ZX10: Get Real
gold
winner

Entrant Company

Gravity Global

Category

Social Media / Social Campaign

Country / Region

United Kingdom