Simply Spray with BioShell

TEAM LEWIS was invited to launch a brand new product: BioShell Germ Defense for Your Mouth. This pocket-sized, but powerful antiseptic provides protection against germs and other airborne bacteria, giving consumers peace of mind as they enter back into the world of working, playing, and traveling. Our campaign, “Simply Spray” tells a colorful story of environments that are conducive to using the product. Using custom 3D rendered props, and a decidedly optimistic palette, we show that this product is for people who love what they do and seek products that can help them live their best life.

BioShell Germ Defense for Your Mouth is a new CPG product to hit shelves in retailers across the country and online. The goal of this launch campaign is to generate product and brand awareness for BioShell in the health and wellness space, specifically as it pertains to immunity, cough, and cold. We want to build trust in BioShell as the leader in the health and wellness space and a must have in the high germ-risk areas of our target audience’s lives, such as on commutes or airplanes. That audience includes working professionals, frequent travelers, parents of young children, and urban dwellers. Our tone will be empowering, proactive, trustworthy, and vibrant.