2023

NYX Awards - 2023 Silver Winner Winner: Semtech

Semtech Rebranding and New Corporate Identity

Entrant Company

Semtech

Category

Design / Logo

Client's Name

Semtech

Country / Region

United States

Experience Level

Internal

As Semtech merged with Sierra Wireless, the brand team undertook a deep analysis of who we are and who we want to be, together as one team.
Starting with vision and purpose, voice, tone, and personality and culminating in design, the team created a new brand identity that embodies the most important aspects of the history, the people, the technology, and the ambitions of both companies. It's meant to bring Semtech into a new era where we can be and be seen as tech forward, bold, innovative, and resourceful.
We want employees, both current and new to feel empowered to bring our brand to life in every point they touch the market and that Semtech is where they want to be.

Credits

CMO
Julie McGee
Head of Brand
Regina Pareigis
Brand Creative
Magda Nowak-Batten
Creative
Karen Henning
Creative
Ting Wang
2023
Social Media Videos
NYX Awards 2023 Winner -
silver
winner
Nutrena

Entrant Company

Yamamoto Agency

Category

Social Media Videos / Informational

Country / Region

United States

2023
Student Submission
NYX Awards 2023 Winner - Dubai, Higher Colleges of Technology HCT
silver
winner
Dubai Municipality

Entrant Company

Higher Colleges of Technology HCT

Category

Student Submission / Student Illustration

Country / Region

United Arab Emirates

2023
Broadcast / Television
NYX Awards 2023 Winner - American Family Insurance - The Captain, Elite Media
silver
winner
American Family Insurance

Entrant Company

Elite Media

Category

Broadcast / Television / Insurance

Country / Region

United States

2023
Website
NYX Awards 2023 Winner - RTI Health Solutions Website, DesignHammer
silver
winner
RTI Health Solutions

Entrant Company

DesignHammer

Category

Website / Technology / Science

Country / Region

United States