2023
Sherlock Biosciences, website
Entrant Company
Orrbitt Creative Group
Category
Website / Biotechnology
Client's Name
Sherlock Biosciences
Country / Region
United States
Experience Level
Agency
ORRBITT created the majority of Sherlock Bioscience's brand identity, but they especially love their website. To subdue the scariness of molecular diagnostics, we humanized the brand with child-like sketches. The same sketch animation circles keywords to highlight keywords, and one very imperative zoom animation to emphasize the use of CRISPR, akin to looking through Sherlock Holmes' magnifying glass.
Credits
Entrant Company
CARBONDIGITAL, INC.
Category
Marketing Effectiveness / Digital Marketing Campaign
Country / Region
Philippines
Entrant Company
Lisa Graham
Category
Design / Illustration / Infographic
Country / Region
United States
Entrant Company
Agency Guacamole
Category
Social Media / Social Engagement
Country / Region
United States
Entrant Company
Carbon
Category
Branded Content / Cinematography / Videography
Country / Region
Hong Kong SAR