Sherlock Biosciences, website

ORRBITT created the majority of Sherlock Bioscience's brand identity, but they especially love their website. To subdue the scariness of molecular diagnostics, we humanized the brand with child-like sketches. The same sketch animation circles keywords to highlight keywords, and one very imperative zoom animation to emphasize the use of CRISPR, akin to looking through Sherlock Holmes' magnifying glass.