2023

NYX Awards - 2023 Silver Winner Winner: Orrbitt Creative Group

Sherlock Biosciences, website

Entrant Company

Orrbitt Creative Group

Category

Website / Biotechnology

Client's Name

Sherlock Biosciences

Country / Region

United States

Experience Level

Agency

ORRBITT created the majority of Sherlock Bioscience's brand identity, but they especially love their website. To subdue the scariness of molecular diagnostics, we humanized the brand with child-like sketches. The same sketch animation circles keywords to highlight keywords, and one very imperative zoom animation to emphasize the use of CRISPR, akin to looking through Sherlock Holmes' magnifying glass.

Credits

Design Director / Orrbitt
Nick Pagano
Web Dev / Orrbitt
Michelle Enos
Web Dev / Orrbitt
Brian Lewis
Founder, Creative Director / Orrbitt
John Stewart
Project Manager / Orrbitt
Isabel Balee
Designer / Orrbitt
Rachel Diazéna
Marketing Director / Orrbitt
Jason Sausaman
Senior Communications / Sherlock Biosciences
Sharon Clark Husain
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