2023
Sherlock Biosciences, website
Entrant Company
Orrbitt Creative Group
Category
Website / Biotechnology
Client's Name
Sherlock Biosciences
Country / Region
United States
Experience Level
Agency
ORRBITT created the majority of Sherlock Bioscience's brand identity, but they especially love their website. To subdue the scariness of molecular diagnostics, we humanized the brand with child-like sketches. The same sketch animation circles keywords to highlight keywords, and one very imperative zoom animation to emphasize the use of CRISPR, akin to looking through Sherlock Holmes' magnifying glass.
Credits
Entrant Company
Firesite Films
Category
Commercial & Marketing / Food & Beverage
Country / Region
United States
Entrant Company
LevLane
Category
Marketing / Advertising Campaigns / Integrated Marketing Campaign
Country / Region
United States
Entrant Company
NJI
Category
Social Media / Social Public Service & Activism
Country / Region
United States
Entrant Company
Paul Gregory Media
Category
Video / Web Based Productions / Nonprofit
Country / Region
United States