Oaxaca by the Sea: Promoting Unity, Diversity & Inclusion

To celebrate the partnership between the City of Seaside (USA) and Oaxaca de Juárez (México), Voler Strategic Advisors created a bi-lingual public relations campaign consisting of event promotions, media outreach, video production, and photography. The Sister City agreement supports the international exchange of culture, tourism, education, art, and public safety.
Through strategic messaging and captivating multimedia content, we captured the vibrancy of Seaside and the richness of interactions of all present, including local and international leadership, community partners, and the public. Our work showcases how these sister cities honor the past and recognize the power of shared cultural traditions and resources.