2023

NYX Awards - 2023 Grand Winner Winner

A successful pitch to FOX Business

Entrant Company

KCD PR

Category

Public Relations - Televison Placement

Client's Name

IDIQ

Country / Region

United States

Experience Level

Agency

KCD PR secured a television placement in FOX Business for their client, IDIQ, a company offering identity protection and credit monitoring services. The segment ran on FOX Business and FOX affiliates throughout the country June 7-10, resulting in a total of 91 placements. The story was about artificial intelligence voice cloning scams and how people can protect themselves and their families from falling victim to these scams, featuring the CEO of IDIQ as a spokesperson.

The placement has remained on the FoxBusiness.com front page as a top story under tech for over 5 consecutive weeks. The story’s longevity demonstrates KCD’s effective media relations strategies. The KCD team recognized the news cycle’s obsession with A.I. and immediately started crafting a pitch. In crafting the pitch, KCD PR packaged the story together with reliable data and IDIQ’s CEO to interview as an expert on the subject—cutting down the time a busy reporter would need to pull together the story. The team was also able to personalize the story to audiences by finding and including a victim to speak about their recent experience with an AI voice scam.

Once the interview had been secured, the KCD team focused on coaching the CEO on how to make use of his interview time most effectively and convey an appropriate tone of voice. The team advised him to keep answers concise and clear and to avoid specific time references to keep the story more evergreen.

This placement created great momentum and awareness for IDIQ, and it demonstrates the KCD PR team’s media relations acumen.

Link to the placement: https://www.foxbusiness.com/technology/ai-voice-cloning-scams-rise-heres-how-protect-yourself

Credits

Director of Media Relations, KCD PR
Chris Cline
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