Building Brand Awareness for Wedding Tech Startup

As a product-driven emerging brand in the wedding space, Joy is on a mission to help engaged couples experience wedding planning the way it should be—intuitive, thoughtful, and personal. While the brand's product, tools, and blog provided value to its couples, Joy's social channels felt like an afterthought.
We came on when Joy had just 2,000 followers. We created a strategy that would grow with the brand, adjusting it often as we tested new content, growth techniques, media, and narratives.