2023

NYX Awards - 2023 Grand Winner Winner: Avrett Free Ginsberg

Friskies World

Entrant Company

Avrett Free Ginsberg

Category

Broadcast / Television / 3D Animation

Client's Name

Nestlé Purina PetCare

Country / Region

United States

Experience Level

Agency

The gates to Friskies World magically open, welcoming 2 curious cats to a place unlike any other where their wildest food dreams come true. As our cool cats explore Friskies World, they discover that the fun way Friskies makes their food is just as inventive and exciting as the food itself. They find a fantastic tunnel where dishes of real shrimp and garden veggies glide through a gravy waterfall and are magically transformed into servings of New Friskies Glaz’d & Infuze’d, another delicious mealtime experience they can’t wait to get their paws on.

Credits

creative director
Peter Delgandio
co-chief creative officer
Rory Braunstein
executive producer
Lynne Kluger
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